korrents

Our readingWhat is a korrent?

No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.

Drawn from what Seth Godin said

What this subject means

product management What a product manager is for, who decides what gets built, and what happens to that job once delivery is cheap.

What Seth Godin actually said

  1. Seth Godin Marketing author and daily blogger
    nobody has everyone as their customer. Nobody. Maybe the water company, but that's about it. Our goal cannot be to be for everyone. That we have to be for someone. The smallest viable audience, not the biggest possible audience.

Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us

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