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No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.

Drawn from what Seth Godin said

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What Seth Godin actually said

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  1. Seth Godin

    Marketing author and daily blogger

    nobody has everyone as their customer. Nobody. Maybe the water company, but that's about it. Our goal cannot be to be for everyone. That we have to be for someone. The smallest viable audience, not the biggest possible audience.

    Where this was said

    Watch from 0:08:49 plays here

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com

    video · 1h 21m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 1st

Added to korrents 26 Mar 2024 · How quotes work · Something wrong? Tell us

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