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← Naming a narrow audience puts a creator on the hook, while claiming…
17 connected korrents · 15 moments on record from 30 Jan 2024 to 3 Sept 2026.
Everything filed under design
design
Everything filed under startups
startups
Everything filed under product management
product management
Everything filed under personal websites
personal websites
Everything filed under education
education
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
Last stated 2 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. — tap to centre the map on it
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Last stated 2 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Last stated a month ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones. — tap to centre the map on it
The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones.
Last stated 4 months ago
13 May 2026
AH
Anders Hejlsberg — holds since 2026-05-13 — tap for who they are
Same subject: Anything loved by many must produce an equal and opposite force of haters; the only escape is mediocrity. — tap to centre the map on it
Anything loved by many must produce an equal and opposite force of haters; the only escape is mediocrity.
Last stated a year ago
12 Jul 2025
DH
David Heinemeier Hansson — holds since 2025-07-12 — tap for who they are
Same subject: The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person. — tap to centre the map on it
The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person.
Last stated 2 months ago
1 Jul 2026
KB
Kent Beck — holds since 2026-07-01 — tap for who they are
Same subject: Publishing only on your own site, and making people come to it, is the considerate way to share your work. — tap to centre the map on it
Publishing only on your own site, and making people come to it, is the considerate way to share your work.
Last stated 6 months ago
12 Mar 2026
DS
Derek Sivers — no longer holds since 2026-03-12 — tap for who they are
Same subject: The insistence that any education innovation must serve everybody at once and for free is the poison that stops education innovating at all. — tap to centre the map on it
The insistence that any education innovation must serve everybody at once and for free is the poison that stops education innovating at all.
Last stated a week ago
31 Aug 2026
JL
Joe Liemandt — holds since 2026-08-31 — tap for who they are
Same subject: People stay on a platform they have come to dislike because leaving requires everyone they care about to agree to leave at the same time. — tap to centre the map on it
People stay on a platform they have come to dislike because leaving requires everyone they care about to agree to leave at the same time.
Last stated 3 years ago
30 Jan 2024
CD
Cory Doctorow — holds since 2024-01-30 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem. — tap to centre the map on it
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: A computer meant for anyone has to be understandable without a manual, and it has to be friendly. — tap to centre the map on it
A computer meant for anyone has to be understandable without a manual, and it has to be friendly.
Last stated 4 weeks ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Last stated a month ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has. — tap to centre the map on it
A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has.
Last stated a month ago
7 Aug 2026
MH
Max Hodak — holds since 2026-08-07 — tap for who they are
Same subject: A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it. — tap to centre the map on it
A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it.
Last stated 5 days ago
3 Sept 2026
PG
Paul Graham — holds since 2026-09-03 — tap for who they are
Same subject: A company should hire a product manager only against a specific need, never by default. — tap to centre the map on it
A company should hire a product manager only against a specific need, never by default.
Last stated a month ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Last stated 3 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A whole class of product managers built a career on politics rather than on technical or customer skill, and that skill is now worth nothing. — tap to centre the map on it
A whole class of product managers built a career on politics rather than on technical or customer skill, and that skill is now worth nothing.
Last stated a month ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2015 to today — full is today a face: someone on record holding the claim — tap it for who they are faded, dashed ring: they no longer hold it — they changed their mind
At the centre
Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
Last stated 26 Mar 2024 · 2 years ago
Holds SG Seth Godin
Read this korrent →
Similar wording
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Last stated 26 Mar 2024 · 2 years ago
Holds SG Seth Godin
Similar wording
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Last stated 28 Jul 2026 · a month ago
Holds Sam Altman
Similar wording
The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones.
Last stated 13 May 2026 · 4 months ago
Holds AH Anders Hejlsberg
Similar wording
Anything loved by many must produce an equal and opposite force of haters; the only escape is mediocrity.
Last stated 12 Jul 2025 · a year ago
Holds David Heinemeier Hansson
Similar wording
The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person.
Last stated 1 Jul 2026 · 2 months ago
Holds KB Kent Beck
Similar wording
Publishing only on your own site, and making people come to it, is the considerate way to share your work.
Last stated 12 Mar 2026 · 6 months ago
No longer holds Derek Sivers
Similar wording
The insistence that any education innovation must serve everybody at once and for free is the poison that stops education innovating at all.
Last stated 31 Aug 2026 · a week ago
Holds JL Joe Liemandt
Similar wording
People stay on a platform they have come to dislike because leaving requires everyone they care about to agree to leave at the same time.
Last stated 30 Jan 2024 · 3 years ago
Holds CD Cory Doctorow
Same subject: design
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Last stated 12 May 2025 · a year ago
Holds JZ Julie Zhuo
Same subject: design
A company deserves everyone in it, the chief executive included, to spend as much time as possible in their zone of genius — which is an org design problem.
Last stated 23 Mar 2025 · a year ago
Holds RV Rahul Vohra
Same subject: design
A computer meant for anyone has to be understandable without a manual, and it has to be friendly.
Last stated 14 Aug 2026 · 4 weeks ago
Holds SK Susan Kare
Same subject: startups
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Last stated 28 Jul 2026 · a month ago
Holds BS Blake Scholl
Same subject: startups
A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has.
Last stated 7 Aug 2026 · a month ago
Holds MH Max Hodak
Same subject: startups
A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it.
Last stated 3 Sept 2026 · 5 days ago
Holds Paul Graham
Same subject: product management
A company should hire a product manager only against a specific need, never by default.
Last stated 2 Aug 2026 · a month ago
Holds TV Tom Verrilli
Same subject: product management
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Last stated 14 Jun 2026 · 3 months ago
Holds MP Mark Pincus
Same subject: product management
A whole class of product managers built a career on politics rather than on technical or customer skill, and that skill is now worth nothing.
Last stated 2 Aug 2026 · a month ago
Holds TV Tom Verrilli