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← Naming a narrow audience puts a creator on the hook, while claiming…
17 connected korrents · 16 moments from 1 Mar 1999 to 24 Sept 2026.
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personal websites Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure. Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. — tap to centre the map on it No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones. — tap to centre the map on it The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones. Last stated 5 months ago
13 May 2026
AH
Anders Hejlsberg — holds since 2026-05-13 — tap for who they are
Same subject: Anything loved by many must produce an equal and opposite force of haters; the only escape is mediocrity. — tap to centre the map on it Anything loved by many must produce an equal and opposite force of haters; the only escape is mediocrity. Last stated a year ago
12 Jul 2025
DH
David Heinemeier Hansson — holds since 2025-07-12 — tap for who they are
Same subject: The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person. — tap to centre the map on it The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person. Last stated 4 months ago
1 Jul 2026
KB
Kent Beck — holds since 2026-07-01 — tap for who they are
Same subject: More people are going to be able to create their ideas, and nobody is in a position to tell people what they can or can't make. — tap to centre the map on it More people are going to be able to create their ideas, and nobody is in a position to tell people what they can or can't make. Last stated 7 months ago
10 Mar 2026
LO
Luis Ouriach — holds since 2026-03-10 — tap for who they are
Same subject: Holding a framework of your own becomes thematic across your work, so people know what you want to do and you get the kind of work you want. — tap to centre the map on it Holding a framework of your own becomes thematic across your work, so people know what you want to do and you get the kind of work you want. Last stated 3 months ago
29 Jul 2026
CD
Charlie Deets — holds since 2026-07-29 — tap for who they are
Same subject: Publishing only on your own site, and making people come to it, is the considerate way to share your work. — tap to centre the map on it Publishing only on your own site, and making people come to it, is the considerate way to share your work. Last stated 7 months ago
12 Mar 2026
DS
Derek Sivers — no longer holds since 2026-03-12 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated 4 weeks ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated a month ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: A browser works better as a single window than as multiple separate windows. — tap to centre the map on it A browser works better as a single window than as multiple separate windows. Last stated a month ago
15 Sept 2026
CC
Chris Coyier — holds since 2026-09-15 — tap for who they are
Same subject: A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically. — tap to centre the map on it A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically. Last stated 28 years ago
1 Mar 1999
ED
Edsger W. Dijkstra — holds since 1999-03-01 — tap for who they are
Same subject: A designer's edge now is pulling things back, making them simpler and more understandable, because everyone can kind of execute right now. — tap to centre the map on it A designer's edge now is pulling things back, making them simpler and more understandable, because everyone can kind of execute right now. Last stated 3 months ago
29 Jul 2026
CD
Charlie Deets — holds since 2026-07-29 — tap for who they are
Same subject: A product's craft probably comes down to whether it works without pain and how it makes people feel. — tap to centre the map on it A product's craft probably comes down to whether it works without pain and how it makes people feel. Last stated a month ago
10 Sept 2026
RS
Robby Stein — holds since 2026-09-10 — tap for who they are
Same subject: A shadow in an interface implies a light source, so an elevated element needs a highlight where the light falls, not just a drop shadow. — tap to centre the map on it A shadow in an interface implies a light source, so an elevated element needs a highlight where the light falls, not just a drop shadow. Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: A twist works best when it is discoverable on rewatch rather than achieved by directly misleading the audience. — tap to centre the map on it A twist works best when it is discoverable on rewatch rather than achieved by directly misleading the audience. Last stated 11 months ago
18 Nov 2025
NE
Nat Eliason — holds since 2025-11-18 — tap for who they are
At the centre
Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
Holds Read this korrent →
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
The job of a design group is to try to shoot down every new idea; the ones that survive the attempt are probably the good ones.
Holds
Anything loved by many must produce an equal and opposite force of haters; the only escape is mediocrity.
Holds
The adulation and the abuse a well-known figure receives are both about the audience's need for a hero or a villain, and have nothing to do with the person.
Holds
More people are going to be able to create their ideas, and nobody is in a position to tell people what they can or can't make.
Holds
Holding a framework of your own becomes thematic across your work, so people know what you want to do and you get the kind of work you want.
Holds
Publishing only on your own site, and making people come to it, is the considerate way to share your work.
No longer holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
A browser works better as a single window than as multiple separate windows.
Holds
A design has to be kept simple for reliability and intellectual control, but nobody yet knows how to reach simplicity systematically.
Holds
A designer's edge now is pulling things back, making them simpler and more understandable, because everyone can kind of execute right now.
Holds
A product's craft probably comes down to whether it works without pain and how it makes people feel.
Holds
A shadow in an interface implies a light source, so an elevated element needs a highlight where the light falls, not just a drop shadow.
Holds
A twist works best when it is discoverable on rewatch rather than achieved by directly misleading the audience.
Holds