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← People using a product in a way it was not designed for is a strong sign to build a product for that use.
17 connected korrents · 13 moments from 29 Sept 2018 to 10 Sept 2026.
Everything filed under design
design
Everything filed under customer demand
customer demand
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under startups
startups Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: People using a product in a way it was not designed for is a strong sign to build a product for that use. People using a product in a way it was not designed for is a strong sign to build a product for that use. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: People jumping through hoops to use a tool for something else is a reason to build them a product. — tap to centre the map on it People jumping through hoops to use a tool for something else is a reason to build them a product. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: However brilliant a product is, if people cannot use it it will be judged poorly, and making it understandable and usable is up to the designer — tap to centre the map on it However brilliant a product is, if people cannot use it it will be judged poorly, and making it understandable and usable is up to the designer
DN
Don Norman — holds since c. 1988–2013 — tap for who they are
Same subject: Adding things to a product is not the goal and is not what makes it more useful to more people. — tap to centre the map on it Adding things to a product is not the goal and is not what makes it more useful to more people. Last stated 2 months ago
8 Sept 2026
RU
Roman Ugarte — holds since 2026-09-08 — tap for who they are
Same subject: If the people a product is designed for cannot generally agree that the design is good, it is not good. — tap to centre the map on it If the people a product is designed for cannot generally agree that the design is good, it is not good. Last stated 3 years ago
16 Nov 2023
JZ
Julie Zhuo — holds since 2023-11-16 — tap for who they are
Same subject: People do not use products but hire them to do jobs, and builders have to know what those jobs are. — tap to centre the map on it People do not use products but hire them to do jobs, and builders have to know what those jobs are. Last stated 2 months ago
10 Sept 2026
RS
Robby Stein — holds since 2026-09-10 — tap for who they are
Same subject: Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. — tap to centre the map on it Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. Last stated 3 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Small details add up: people who are not attuned to design still sense a product's overall polish. — tap to centre the map on it Small details add up: people who are not attuned to design still sense a product's overall polish. Last stated 2 years ago
21 Feb 2025
TC
Thiago Costa — holds since 2025-02-21 — tap for who they are
Same subject: There is a ton of value in packaging capabilities in an interface that makes sense to people; a design skill alone did not get used. — tap to centre the map on it There is a ton of value in packaging capabilities in an interface that makes sense to people; a design skill alone did not get used. Last stated 3 months ago
4 Aug 2026
NP
Nate Parrott — holds since 2026-08-04 — tap for who they are
Same subject: A felt want stays theoretical until the action of businessmen turns it into effective demand. — tap to centre the map on it A felt want stays theoretical until the action of businessmen turns it into effective demand.
PD
Peter Drucker — holds since c. 1954 — tap for who they are
Same subject: A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible. — tap to centre the map on it A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
AM
Akio Morita — holds since c. 1986 — tap for who they are
Same subject: A product that people can hack or misuse helps its builder learn where to take it next. — tap to centre the map on it A product that people can hack or misuse helps its builder learn where to take it next. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 3 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A company should be a thin business wrapped around a thick set of products: the thing that matters big, everything else as thin as possible. — tap to centre the map on it A company should be a thin business wrapped around a thick set of products: the thing that matters big, everything else as thin as possible. Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: A 'tranquil domestic setting' is not a fitting frame for Jane Austen. — tap to centre the map on it A 'tranquil domestic setting' is not a fitting frame for Jane Austen. Last stated 2 years ago
3 Aug 2024
DL
Devoney Looser — holds since 2024-08-03 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 7 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A book is not bad just because its characters have a bad relationship. — tap to centre the map on it A book is not bad just because its characters have a bad relationship. Last stated 3 years ago
13 Aug 2023
SD
Seth Dickinson — holds since 2023-08-13 — tap for who they are