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← People jumping through hoops to use a tool for something else is a reason to build them a product.
17 connected korrents · 15 moments from 25 Jun 2007 to 9 Oct 2026.
Everything filed under customer demand
customer demand
Everything filed under startups
startups
Everything filed under design
design
Everything filed under developer tools
developer tools
Everything filed under creativity
creativity Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: People jumping through hoops to use a tool for something else is a reason to build them a product. People jumping through hoops to use a tool for something else is a reason to build them a product. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: People using a product in a way it was not designed for is a strong sign to build a product for that use. — tap to centre the map on it People using a product in a way it was not designed for is a strong sign to build a product for that use. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: Adding things to a product is not the goal and is not what makes it more useful to more people. — tap to centre the map on it Adding things to a product is not the goal and is not what makes it more useful to more people. Last stated 2 months ago
8 Sept 2026
RU
Roman Ugarte — holds since 2026-09-08 — tap for who they are
Same subject: Companies now build internal tools not to save money but for the purpose, intention and goal of the tool. — tap to centre the map on it Companies now build internal tools not to save money but for the purpose, intention and goal of the tool. Last stated 2 months ago
2 Sept 2026
ER
Evil Rabbit — holds since 2026-09-02 — tap for who they are
Same subject: Whatever people are already doing, making it a little easier makes a much better product. — tap to centre the map on it Whatever people are already doing, making it a little easier makes a much better product. Last stated 9 months ago
19 Feb 2026
BC
Boris Cherny — holds since 2026-02-19 — tap for who they are
Same subject: People creating their own workflows, building a set of tools and stringing them together to get to their output, is as creative as it gets. — tap to centre the map on it People creating their own workflows, building a set of tools and stringing them together to get to their output, is as creative as it gets. Last stated 7 months ago
2 Apr 2026
MS
Marvin Schwaibold — holds since 2026-04-02 — tap for who they are
Same subject: If the people building a product would not use it with their own money, it is not good enough. — tap to centre the map on it If the people building a product would not use it with their own money, it is not good enough. Last stated 6 months ago
28 Apr 2026
PD
Polly D'Arcy — holds since 2026-04-28 — tap for who they are
Same subject: You can build anything now, but not everything is worth building; what matters is whether ideas take a shape somebody else would want to use. — tap to centre the map on it You can build anything now, but not everything is worth building; what matters is whether ideas take a shape somebody else would want to use. Last stated 2 months ago
25 Aug 2026
JB
John Bai — holds since 2026-08-25 — tap for who they are
Same subject: People do not use products but hire them to do jobs, and builders have to know what those jobs are. — tap to centre the map on it People do not use products but hire them to do jobs, and builders have to know what those jobs are. Last stated 2 months ago
10 Sept 2026
RS
Robby Stein — holds since 2026-09-10 — tap for who they are
Same subject: "The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something. — tap to centre the map on it "The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something. Last stated 3 months ago
19 Aug 2026
RS
Rob Snyder — holds since 2026-08-19 — tap for who they are
Same subject: A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. — tap to centre the map on it A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. — tap to centre the map on it Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. Last stated a year ago
12 Sept 2025
RS
Rob Snyder — holds since 2025-09-12 — tap for who they are
Same subject: In a great market, the market pulls the product out of the startup. — tap to centre the map on it In a great market, the market pulls the product out of the startup. Last stated 19 years ago
25 Jun 2007
MA
Marc Andreessen — holds since 2007-06-25 — tap for who they are
Same subject: The universe does not owe a founder the finding of demand; you might just be looking in the wrong place. — tap to centre the map on it The universe does not owe a founder the finding of demand; you might just be looking in the wrong place. Last stated 3 months ago
19 Aug 2026
RS
Rob Snyder — holds since 2026-08-19 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. — tap to centre the map on it A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. Last stated a year ago
23 Jul 2025
JS
Jon Sakoda — holds since 2025-07-23 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 5 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A venture capital "regatta", where most of the race happens before the Series A, is replacing the VC factory model. — tap to centre the map on it A venture capital "regatta", where most of the race happens before the Series A, is replacing the VC factory model. Last stated 2 years ago
9 Dec 2024
SL
Sam Lessin — holds since 2024-12-09 — tap for who they are
At the centre
People jumping through hoops to use a tool for something else is a reason to build them a product.
Holds Read this korrent →
People using a product in a way it was not designed for is a strong sign to build a product for that use.
Holds
Adding things to a product is not the goal and is not what makes it more useful to more people.
Holds
Companies now build internal tools not to save money but for the purpose, intention and goal of the tool.
Holds
Whatever people are already doing, making it a little easier makes a much better product.
Holds
People creating their own workflows, building a set of tools and stringing them together to get to their output, is as creative as it gets.
Holds
If the people building a product would not use it with their own money, it is not good enough.
Holds
You can build anything now, but not everything is worth building; what matters is whether ideas take a shape somebody else would want to use.
Holds
People do not use products but hire them to do jobs, and builders have to know what those jobs are.
Holds
"The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something.
Holds
A startup that unblocks latent demand on many people's to-do lists can grow insanely fast.
Holds
Demand is so hard to conjure that founders should find it and choose their tactics from the demand side.
Holds
In a great market, the market pulls the product out of the startup.
Holds
The universe does not owe a founder the finding of demand; you might just be looking in the wrong place.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A venture capital "regatta", where most of the race happens before the Series A, is replacing the VC factory model.
Holds