Tap a claim on the ring to put it at the centre.
← Everyone already has a personal brand; the question is whether it reflects who they really are.
17 connected korrents · 17 moments from 30 Jan 2019 to 9 Oct 2026.
Everything filed under motivation
motivation
Everything filed under social media
social media
Everything filed under Addiction
Addiction
Everything filed under startups
startups
Everything filed under capitalism
capitalism
Everything filed under behavioural science
behavioural science Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Everyone already has a personal brand; the question is whether it reflects who they really are. Everyone already has a personal brand; the question is whether it reflects who they really are. Last stated 5 months ago
28 May 2026
DL
Deb Liu — holds since 2026-05-28 — tap for who they are
Same subject: What people care about in their own identity is continuity, not similarity -- they accept enormous drift so long as the thread is unbroken. — tap to centre the map on it What people care about in their own identity is continuity, not similarity -- they accept enormous drift so long as the thread is unbroken. Last stated 2 months ago
20 Aug 2026
MH
Max Hodak — holds since 2026-08-20 — tap for who they are
Same subject: People want to be the person their bookmarks say they are, not the person their feed reveals they are. — tap to centre the map on it People want to be the person their bookmarks say they are, not the person their feed reveals they are. Last stated 8 months ago
14 Mar 2026
SW
swyx — holds since 2026-03-14 — tap for who they are
Same subject: The tighter someone clings to an identity, the harder it becomes to grow beyond it, so identity drives change and then blocks the next one. — tap to centre the map on it The tighter someone clings to an identity, the harder it becomes to grow beyond it, so identity drives change and then blocks the next one. Last stated 10 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: Anything you build can be forked or cloned, but your name cannot — so your personal brand matters more than any single product you will ever start. — tap to centre the map on it Anything you build can be forked or cloned, but your name cannot — so your personal brand matters more than any single product you will ever start. Last stated 3 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed. — tap to centre the map on it Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed. Last stated 2 months ago
13 Sept 2026
HN
Haley Nahman — holds since 2026-09-13 — tap for who they are
Same subject: Being on the consumer's side will likely be the winning strategy for personal agents. — tap to centre the map on it Being on the consumer's side will likely be the winning strategy for personal agents. Last stated 3 weeks ago
9 Oct 2026
PC
Patrick Collison — holds since 2026-10-09 — tap for who they are
Same subject: People should hold companies accountable for using their data carefully, because it is very personal. — tap to centre the map on it People should hold companies accountable for using their data carefully, because it is very personal. Last stated 4 months ago
29 Jun 2026
DA
Daniela Amodei — holds since 2026-06-29 — tap for who they are
Same subject: When accuracy and belonging conflict, most people take the belief that keeps them accepted by their community. — tap to centre the map on it When accuracy and belonging conflict, most people take the belief that keeps them accepted by their community. Last stated 10 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out. — tap to centre the map on it A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out. Last stated 3 years ago
10 Jan 2024
CH
Cate Hall — holds since 2024-01-10 — tap for who they are
Same subject: A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. — tap to centre the map on it A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them. Last stated 2 years ago
19 Jun 2024
AS
Aravind Srinivas — holds since 2024-06-19 — tap for who they are
Same subject: A general inclination of all humankind is a perpetual, restless desire of power after power that ends only in death — tap to centre the map on it A general inclination of all humankind is a perpetual, restless desire of power after power that ends only in death
TH
Thomas Hobbes — holds since c. 1651 — tap for who they are
Same subject: A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. — tap to centre the map on it A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave. Last stated 2 years ago
7 Oct 2024
CD
Cory Doctorow — holds since 2023-01-21 — tap for who they are
MW
Molly White — holds since 2024-10-07 — tap for who they are
Same subject: A food’s value should not be set by the attention it gets on social media. — tap to centre the map on it A food’s value should not be set by the attention it gets on social media. Last stated 2 years ago
12 Dec 2024
YO
Yotam Ottolenghi — holds since 2024-12-12 — tap for who they are
Same subject: A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. — tap to centre the map on it A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo. Last stated 2 months ago
23 Aug 2026
FC
François Chollet — holds since 2026-08-23 — tap for who they are
Same subject: A builder asked to addict users should leave, because there are always other jobs and no amount of money is worth tearing up the fabric of a society. — tap to centre the map on it A builder asked to addict users should leave, because there are always other jobs and no amount of money is worth tearing up the fabric of a society. Last stated 5 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. — tap to centre the map on it A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. Last stated 2 months ago
19 Aug 2026
KR
Kenneth Reitz — holds since 2026-08-19 — tap for who they are
Same subject: A profit motive inside a game holds players there long past the point where they are still enjoying it. — tap to centre the map on it A profit motive inside a game holds players there long past the point where they are still enjoying it. Last stated 8 years ago
30 Jan 2019
RK
Raph Koster — holds since 2019-01-30 — tap for who they are
At the centre
Everyone already has a personal brand; the question is whether it reflects who they really are.
Holds Read this korrent →
What people care about in their own identity is continuity, not similarity -- they accept enormous drift so long as the thread is unbroken.
Holds
People want to be the person their bookmarks say they are, not the person their feed reveals they are.
Holds
The tighter someone clings to an identity, the harder it becomes to grow beyond it, so identity drives change and then blocks the next one.
Holds
Anything you build can be forked or cloned, but your name cannot — so your personal brand matters more than any single product you will ever start.
Holds
Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed.
Holds
Being on the consumer's side will likely be the winning strategy for personal agents.
Holds
People should hold companies accountable for using their data carefully, because it is very personal.
Holds
When accuracy and belonging conflict, most people take the belief that keeps them accepted by their community.
Holds
A drop in agency is the earliest sign of burnout, arriving before you consciously notice you are burning out.
Holds
A founder who picks an idea because the market wants it will give up, because nobody can persist at something that was never important to them.
Holds
A general inclination of all humankind is a perpetual, restless desire of power after power that ends only in death
Last stated c. 1651
Holds
A dominant platform is more fragile than it looks, because pushing users far enough makes even the locked-in ones leave.
Holds
A food’s value should not be set by the attention it gets on social media.
Holds
A growing fraction of social media is AI slop influencers being replied to by bots — an echo of an echo of an echo.
Holds
A builder asked to addict users should leave, because there are always other jobs and no amount of money is worth tearing up the fabric of a society.
Holds
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Holds
A profit motive inside a game holds players there long past the point where they are still enjoying it.
Holds