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← Marketing aimed at an identity group creates demand for that category…
17 connected korrents · 14 moments on record from 18 Feb 2024 to 13 Sept 2026.
Everything filed under product management
product management
Everything filed under startups
startups
Everything filed under venture capital
venture capital
Everything filed under simplicity
simplicity
Everything filed under Addiction
Addiction
Everything filed under economists
economists Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed. Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed. Last stated a week ago
13 Sept 2026
HN
Haley Nahman — holds since 2026-09-13 — tap for who they are
Same subject: Markets have an incentive to favor the most nameable, easily depicted aspects of an identity group over its fuller complexity. — tap to centre the map on it Markets have an incentive to favor the most nameable, easily depicted aspects of an identity group over its fuller complexity. Last stated a week ago
13 Sept 2026
HN
Haley Nahman — holds since 2026-09-13 — tap for who they are
Same subject: Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. — tap to centre the map on it Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. Last stated a month ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 4 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: Dominant companies shape not just their users' choices but the imagination of people actively trying to resist them. — tap to centre the map on it Dominant companies shape not just their users' choices but the imagination of people actively trying to resist them. Last stated 5 months ago
25 Apr 2026
PH
Phil Hagelberg — holds since 2026-04-25 — tap for who they are
Same subject: The tighter someone clings to an identity, the harder it becomes to grow beyond it, so identity drives change and then blocks the next one. — tap to centre the map on it The tighter someone clings to an identity, the harder it becomes to grow beyond it, so identity drives change and then blocks the next one. Last stated 9 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. — tap to centre the map on it A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. Last stated a year ago
16 Jul 2025
JD
Jamie Dimon — holds since 2025-07-16 — tap for who they are
Same subject: The technology platforms are not patrons of culture: their aim is addiction, because an addicted audience is the customer they want. — tap to centre the map on it The technology platforms are not patrons of culture: their aim is addiction, because an addicted audience is the customer they want. Last stated 3 years ago
18 Feb 2024
TG
Ted Gioia — holds since 2024-02-18 — tap for who they are
Same subject: Competition that removes differentiation makes everyone worse off, because it assumes people already know what they want. — tap to centre the map on it Competition that removes differentiation makes everyone worse off, because it assumes people already know what they want. Last stated 9 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company should hire a product manager only against a specific need, never by default. — tap to centre the map on it A company should hire a product manager only against a specific need, never by default. Last stated 2 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. — tap to centre the map on it A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. Last stated a year ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 2 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 2 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A company with ten customers has no data, and a growth team cannot function without data. — tap to centre the map on it A company with ten customers has no data, and a growth team cannot function without data. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated 3 weeks ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 3 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
At the centre
Marketing aimed at an identity group creates demand for that category rather than simply meeting demand that already existed.
Holds Read this korrent →
Markets have an incentive to favor the most nameable, easily depicted aspects of an identity group over its fuller complexity.
Holds
Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
Dominant companies shape not just their users' choices but the imagination of people actively trying to resist them.
Holds
The tighter someone clings to an identity, the harder it becomes to grow beyond it, so identity drives change and then blocks the next one.
Holds
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Holds
The technology platforms are not patrons of culture: their aim is addiction, because an addicted audience is the customer they want.
Holds
Competition that removes differentiation makes everyone worse off, because it assumes people already know what they want.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company should hire a product manager only against a specific need, never by default.
Holds
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A company with ten customers has no data, and a growth team cannot function without data.
Holds
A company that grows enough eventually has no need for investors.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds