On the map

At the centre Anything you build can be forked or cloned, but your name cannot — so your personal brand matters more than any single product you will ever start. Holds PSPeter Steinberger Read this korrent →

• Similar wording What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember. Holds TFTony Fadell
• Similar wording You have to be user number one: if you are not excited by the thing you are building, it will probably not be any good. Holds PSPeter Steinberger
• Similar wording The taboo against copying is a moral one, which is exactly what makes copying an arbitrage available to founders with less ego invested. Holds MPMark Pincus
• Similar wording A business making hundreds of millions from an open source project owes it money or contribution, and can be refused its trademarks if it gives neither. Holds MMMatt Mullenweg
• Similar wording Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention. Holds PSPeter Steinberger
• Similar wording A model can produce version two of a product that already exists, but the genuinely new version one still has to be made by people. Holds TFTony Fadell
• Similar wording Building a business on open source is a good thing; the objection is to trademark abuse, not to commercial use. Holds MMMatt Mullenweg