Tap a claim on the ring to put it at the centre.
← Enterprise buyers are more sensitive to the sales process they are taken through than to the product demo.
17 connected korrents · 14 moments from 9 Dec 2023 to 1 Sept 2026.
Everything filed under capitalism
capitalism
Everything filed under product management
product management
Everything filed under startups
startups
Everything filed under venture capital
venture capital
Everything filed under SaaS
SaaS Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Enterprise buyers are more sensitive to the sales process they are taken through than to the product demo. Enterprise buyers are more sensitive to the sales process they are taken through than to the product demo. Last stated a month ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Enterprise sales means mirroring and controlling the buyer's buying process, not putting buyers through the seller's process. — tap to centre the map on it Enterprise sales means mirroring and controlling the buyer's buying process, not putting buyers through the seller's process. Last stated a month ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: An enterprise demo should show the 20 percent of the product that carries 80 percent of the value, not everything. — tap to centre the map on it An enterprise demo should show the 20 percent of the product that carries 80 percent of the value, not everything. Last stated a month ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Scarcity and difficulty of production, not just usefulness, are what let a seller charge more. — tap to centre the map on it Scarcity and difficulty of production, not just usefulness, are what let a seller charge more. Last stated 3 months ago
11 Jul 2026
JJ
Justin Jackson — holds since 2026-07-11 — tap for who they are
Same subject: Treating recruiting like a sales funnel has been somewhat detrimental to companies. — tap to centre the map on it Treating recruiting like a sales funnel has been somewhat detrimental to companies. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 4 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: Enterprises buy from startups now because the risk of keeping the status quo has come to look larger than the risk of the startup. — tap to centre the map on it Enterprises buy from startups now because the risk of keeping the status quo has come to look larger than the risk of the startup. Last stated 2 months ago
31 Jul 2026
PC
Patrick Collison — holds since 2026-07-31 — tap for who they are
Same subject: The most successful salespeople are not trained salespeople, which is why founders are good at sales. — tap to centre the map on it The most successful salespeople are not trained salespeople, which is why founders are good at sales. Last stated a month ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: Enterprise software clients want reassurance, support, and a credible story from a vendor, not just a technically correct solution. — tap to centre the map on it Enterprise software clients want reassurance, support, and a credible story from a vendor, not just a technically correct solution. Last stated a year ago
11 Jun 2025
JF
Jacob Falkovich — holds since 2025-06-11 — tap for who they are
Same subject: A "good business" now means one that can display quarter-on-quarter stock growth, not one that makes good products at a fair price. — tap to centre the map on it A "good business" now means one that can display quarter-on-quarter stock growth, not one that makes good products at a fair price. Last stated a year ago
21 May 2025
EZ
Ed Zitron — holds since 2025-05-21 — tap for who they are
Same subject: A market becomes commodified through fungibility of alternatives, not merely through lower price. — tap to centre the map on it A market becomes commodified through fungibility of alternatives, not merely through lower price. Last stated a month ago
26 Aug 2026
RK
Rohit Krishnan — holds since 2026-08-26 — tap for who they are
Same subject: A market economy rewards putting land under campsites and horse liveries rather than under food, and that is the wrong thing to reward. — tap to centre the map on it A market economy rewards putting land under campsites and horse liveries rather than under food, and that is the wrong thing to reward. Last stated 3 years ago
9 Dec 2023
CS
Chris Smaje — holds since 2023-12-09 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated a month ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. — tap to centre the map on it AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. Last stated 4 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company should hire a product manager only against a specific need, never by default. — tap to centre the map on it A company should hire a product manager only against a specific need, never by default. Last stated 2 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. — tap to centre the map on it A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
At the centre
Enterprise buyers are more sensitive to the sales process they are taken through than to the product demo.
Holds Read this korrent →
Enterprise sales means mirroring and controlling the buyer's buying process, not putting buyers through the seller's process.
Holds
An enterprise demo should show the 20 percent of the product that carries 80 percent of the value, not everything.
Holds
Scarcity and difficulty of production, not just usefulness, are what let a seller charge more.
Holds
Treating recruiting like a sales funnel has been somewhat detrimental to companies.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
Enterprises buy from startups now because the risk of keeping the status quo has come to look larger than the risk of the startup.
Holds
The most successful salespeople are not trained salespeople, which is why founders are good at sales.
Holds
Enterprise software clients want reassurance, support, and a credible story from a vendor, not just a technically correct solution.
Holds
A "good business" now means one that can display quarter-on-quarter stock growth, not one that makes good products at a fair price.
Holds
A market becomes commodified through fungibility of alternatives, not merely through lower price.
Holds
A market economy rewards putting land under campsites and horse liveries rather than under food, and that is the wrong thing to reward.
Holds
A company that grows enough eventually has no need for investors.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds
AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company should hire a product manager only against a specific need, never by default.
Holds
A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.
Holds