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← A customer only ever sees a product through the lens of its marketing…
17 connected korrents · 18 moments from 28 Oct 2011 to 24 Sept 2026.
Everything filed under design
design
Everything filed under startups
startups
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management
Everything filed under product management
product management
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simplicity
Everything filed under hiring
hiring
Everything filed under creativity
creativity Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A customer only ever sees a product through the lens of its marketing and sales, which makes marketing part of the product rather than something done to it afterwards. A customer only ever sees a product through the lens of its marketing and sales, which makes marketing part of the product rather than something done to it afterwards. Last stated 5 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: Pure customer-centricity falls short: user feedback shows where the friction is but rarely what the underlying system should be. — tap to centre the map on it Pure customer-centricity falls short: user feedback shows where the friction is but rarely what the underlying system should be. Last stated 6 months ago
30 Apr 2026
RL
Ryo Lu — holds since 2026-04-30 — tap for who they are
Same subject: Listening to customers is invaluable, but you should not build the thing they asked you for. — tap to centre the map on it Listening to customers is invaluable, but you should not build the thing they asked you for. Last stated 6 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
CP
Colin Percival — holds since 2025-09-01 — tap for who they are
Same subject: A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. — tap to centre the map on it A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. Last stated a year ago
16 Jul 2025
JD
Jamie Dimon — holds since 2025-07-16 — tap for who they are
Same subject: Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. — tap to centre the map on it Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: Treating recruiting like a sales funnel has been somewhat detrimental to companies. — tap to centre the map on it Treating recruiting like a sales funnel has been somewhat detrimental to companies. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it A company needs someone with a product vision to recover Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. — tap to centre the map on it No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: Making products produces two things: the product and the learning. — tap to centre the map on it Making products produces two things: the product and the learning. Last stated a month ago
10 Sept 2026
KS
Karri Saarinen — holds since 2026-09-10 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated 4 weeks ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated a month ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: "Hire great people and get out of their way" is dangerous advice for anyone in a leadership role. — tap to centre the map on it "Hire great people and get out of their way" is dangerous advice for anyone in a leadership role. Last stated 2 years ago
17 Dec 2024
CM
Charity Majors — holds since 2024-12-17 — tap for who they are
Same subject: A career goes better attached to the part of a business that brings the money in than to a cost centre, whatever the work itself is. — tap to centre the map on it A career goes better attached to the part of a business that brings the money in than to a cost centre, whatever the work itself is. Last stated 15 years ago
28 Oct 2011
PM
Patrick McKenzie — holds since 2011-10-28 — tap for who they are
Same subject: A career ladder must not be a checklist that guarantees promotion, because a promotion depends on the organisation’s needs as much as on the employee’s skills. — tap to centre the map on it A career ladder must not be a checklist that guarantees promotion, because a promotion depends on the organisation’s needs as much as on the employee’s skills. Last stated a year ago
28 May 2025
CF
Camille Fournier — holds since 2025-05-28 — tap for who they are
At the centre
A customer only ever sees a product through the lens of its marketing and sales, which makes marketing part of the product rather than something done to it afterwards.
Holds Read this korrent →
Pure customer-centricity falls short: user feedback shows where the friction is but rarely what the underlying system should be.
Holds
Listening to customers is invaluable, but you should not build the thing they asked you for.
Holds
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Holds
Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely.
Holds
Treating recruiting like a sales funnel has been somewhat detrimental to companies.
Holds
A company needs someone with a product vision to recover
Holds
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Holds
Making products produces two things: the product and the learning.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
"Hire great people and get out of their way" is dangerous advice for anyone in a leadership role.
Holds
A career goes better attached to the part of a business that brings the money in than to a cost centre, whatever the work itself is.
Holds
A career ladder must not be a checklist that guarantees promotion, because a promotion depends on the organisation’s needs as much as on the employee’s skills.
Holds