What Steve Jobs thinks about product management

@steve-jobs · 40 positions · 0 changes of mind

American entrepreneur (1955 to 2011); co-founded Apple in 1976 and led it again from 1997 to 2011; ran Pixar from 1986 to 2006.

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Only Steve Jobs on product management. See everyone on product management

1 dated position, 1998, in their own words. Our reading of what Steve Jobs has said — not written or endorsed by them.

1 position so far — this page is not yet offered to search engines.

1. 14 May 1998

   Our readingIt is really hard to design products by focus groups, because people often do not know what they want until they are shown it.

   design

   Their wordsBut in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

   ↗Steve Jobs: 'There's sanity returning' (Business Week, May 1998): Q&Aweb.archive.org 2nd of 3 in this piece