Our readingWhat is a korrent?
It is really hard to design products by focus groups, because people often do not know what they want until they are shown it.
Drawn from what Steve Jobs said
What these subjects mean
design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.
product management What a product manager is for, who decides what gets built, and what happens to that job once delivery is cheap.
Mental modelYou are not the user
On the topicWhich mental models should a designer think with?under our view: You are not the user: watch real people meet the real thing