What Steve Jobs thinks about behavioural science
American entrepreneur (1955 to 2011); co-founded Apple in 1976 and led it again from 1997 to 2011; ran Pixar from 1986 to 2006.
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1 dated position, 1996, in their own words. Our reading of what Steve Jobs has said — not written or endorsed by them.
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Their wordsWe live in an information economy, but I don't believe we live in an information society. People are thinking less than they used to. It's primarily because of television. People are reading less and they're certainly thinking less. So, I don't see most people using the Web to get more information. We're already in information overload. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway.
↗Steve Jobs: The Next Insanely Great Thing (Wired, February 1996), interview by Gary Wolfwired.com 6th of 9 in this piece