What Steve Jobs thinks about simplicity
American entrepreneur (1955 to 2011); co-founded Apple in 1976 and led it again from 1997 to 2011; ran Pixar from 1986 to 2006.
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2 dated positions, 1996 to 1998, in their own words. Our reading of what Steve Jobs has said — not written or endorsed by them.
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Their wordsEverything just got simpler. That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
↗Steve Jobs: 'There's sanity returning' (Business Week, May 1998): Q&Aweb.archive.org 3rd of 3 in this piece
- 2 years earlier
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Their wordsOne of the major reasons for the Web's proliferation so far is its simplicity. A lot of people want to make the Web more complicated. They want to put processing on the clients, they want to do this and that. I hope not too much of that happens too quickly.
↗Steve Jobs: The Next Insanely Great Thing (Wired, February 1996), interview by Gary Wolfwired.com 2nd of 9 in this piece