American entrepreneur (1955 to 2011); co-founded Apple in 1976 and led it again from 1997 to 2011; ran Pixar from 1986 to 2006.
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Their wordsEverything just got simpler. That's been one of my mantras -- focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Their wordsIn the field that I'm in the difference between the best person and the worst person is about a hundred to one or more. The difference between a good software person and a great software person is fifty to one, twenty-five to fifty to one, huge dynamic range. Therefore, I have found, not just in software, but in everything I've done it really pays to go after the best people in the world.
Their wordsBut in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.