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Steve Jobs

What Steve Jobs thinks about Apple

@steve-jobs · 40 positions · 0 changes of mind

American entrepreneur (1955 to 2011); co-founded Apple in 1976 and led it again from 1997 to 2011; ran Pixar from 1986 to 2006.

Everything they publish, on ppll ↗

Steve Jobs did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Steve Jobs on Apple. See everyone on Apple

5 dated positions, 1995 to 2010, in their own words. Our reading of what Steve Jobs has said — not written or endorsed by them.

  1. by

    Our readingFlash has not performed well on mobile devices, and Apple says it has asked for years to see it do so and never has.

    Their wordsIn addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Who knows how it will perform?

    ↗Thoughts on Flash, by Steve Jobs (apple.com, April 2010)web.archive.org 3rd of 5 in this piece

  2. 3 years earlier

  3. Our readingAbolishing DRM and selling music in open licensable formats that any player can play is clearly the best alternative for consumers.

    Their wordsThe third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat.

    ↗Thoughts on Music, by Steve Jobs (apple.com, 6 February 2007)web.archive.org 2nd of 3 in this piece

  4. 20 months earlier

  5. Our readingBeing fired can turn out to be the best thing that could have happened: the heaviness of success gives way to the lightness of being a beginner again, which frees creativity.

    creativity

    Their wordsI didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

    ↗Steve Jobs, Stanford commencement address (Stanford News, 12 June 2005): prepared textweb.archive.org 2nd of 7 in this piece

  6. 9 years earlier

  7. Our readingThe desktop computer industry had stopped innovating, with Microsoft dominating, and had entered a dark age.

    innovationMicrosoft

    Their wordsThe desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

    ↗Steve Jobs: The Next Insanely Great Thing (Wired, February 1996), interview by Gary Wolfwired.com 1st of 9 in this piece

  8. 9 months earlier

  9. Our readingWhat ruined Apple was not growth but values: executives who cared more about their own glory and wealth than about making great computers for people to use.

    Their wordsWhat ruined Apple wasn't growth. What ruined Apple was values. John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place--which was making great computers for people to use.

    ↗Steve Jobs oral history interview with Daniel Morrow (Smithsonian, 20 April 1995): excerptsweb.archive.org 8th of 11 in this piece