What Steve Jobs thinks about design

@steve-jobs · 40 positions · 0 changes of mind

American entrepreneur (1955 to 2011); co-founded Apple in 1976 and led it again from 1997 to 2011; ran Pixar from 1986 to 2006.

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Steve Jobs did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Steve Jobs on design. See everyone on design

2 dated positions, 1998 to 2010, in their own words. Our reading of what Steve Jobs has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

1. by 1 May 2010

   Our readingThe mobile era is about low power devices, touch interfaces and open web standards.

   Their wordsFlash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

   ↗Thoughts on Flash, by Steve Jobs (apple.com, April 2010)web.archive.org 5th of 5 in this piece

2. 12 years earlier

3. 14 May 1998

   Our readingIt is really hard to design products by focus groups, because people often do not know what they want until they are shown it.

   Their wordsBut in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

   ↗Steve Jobs: 'There's sanity returning' (Business Week, May 1998): Q&Aweb.archive.org 2nd of 3 in this piece