korrents

What Rahul Vohra thinks about product management

@rahul-vohra · 24 positions · 0 changes of mind

Founder and chief executive of Superhuman, the email client; previously founder of Rapportive, which he sold to LinkedIn; a professional game designer before that.

Rahul Vohra did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

8 dated positions, 2025, in their own words. Our reading of what Rahul Vohra has said — not written or endorsed by them.

  1. Our readingEverything a company can build is either solution deepening or market widening, and doing one means not doing the other.

    Their wordsyou can classify anything that you build in a company into one of two categories. Solution deepening and market widening. Now solution deepening means making your product better for its existing users but not making it available to more users. Whereas market widening means making your product available to more users but not making the product itself any better.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 2nd of 24 in this recording

  3. Our readingA company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it.

    Their wordsBut this is the hard part. When you're when you're doing that market widening, you're not solution deepening. And so your perceived product velocity may decrease. You can avoid some of these things with some smart technology decisions, but mostly you just have to grind through it and it is worth it to get to the other side.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 3rd of 24 in this recording

  5. Our readingThe best-known brands each stand for one clear thing, so a startup has to occupy a position that is unique, still available, and a reinforcement of its product strategy.

    Their wordsAnd it struck me how the most well-known brands have stood for one clear thing. Like they have a clear position. And so in order for superhuman to be memorable, I believed that we needed to occupy a clear position that was unique and which was available and which reinforced our product strategy.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 9th of 24 in this recording

    startups

  7. Our readingProduct-market fit can be measured, optimised and numerically increased, and an algorithm can write the roadmap that increases it.

    Their wordswhich is number one, you can measure product market fit. Number two, you can optimize product market fit. Number three, you can systematically even numerically increase product market fit. And number four, you can even have an algorithm write your road map for you.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 13th of 24 in this recording

  9. Our readingReaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely.

    Their wordsAnd I'd say the second thing is to get to products market fit, you have to deliberately not act on the feedback of many of your early users. And this is at the same time as listening to people intensely and building what people want, right?

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 14th of 24 in this recording

  11. Our readingIgnore both the users who love your product and the ones who are indifferent to it; the only feedback that raises product-market fit comes from the somewhat disappointed.

    Their wordsAnd the trick here is not to act too much on the feedback that the very disappointed people are giving you because they already love your product. Also, not to act at all really on the feedback that the not disappointed people are giving you because they're so far from loving your product that they are essentially a lost cause. but to focus on the segment of the somewhat disappointed people.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 16th of 24 in this recording

  13. Our readingPricing cannot be worked out before positioning: what you are able to charge follows from where you have decided to sit in the market.

    Their wordsI always say the same thing when it comes to pricing, which is before you figure out pricing, you must first figure out positioning.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 21st of 24 in this recording

  15. Our readingWhich AI features users will love is genuinely unpredictable, and the ones a founder is most confident about are the ones that get used least.

    Their wordsbasically everything I thought would work out well, people use it less than I thought they did. And everything where I was like, I don't know, but let's build the thing. People love that.

    ↗Superhuman's secret to success | Rahul Vohra (CEO and founder)youtube.com 23rd of 24 in this recording