What Pieter Levels thinks about vibe coding
Dutch bootstrapper who builds and runs his internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
Pieter Levels did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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6 dated positions, 2026, in their own words. Our reading of what Pieter Levels has said — not written or endorsed by them.
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Their wordsNormies don't vibe code, they just ask something like "do my bookkeeping" or "file my tax" or "organize a movie night and send invites" or "generate a flyer for movie night" or "edit my video" They don't ever see code, vibe code, or do anything with code, their AI chat app just does it for them
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Their wordsNow that building anything has become quite trivial, catching attention is now the most important skill I think
- 9 days earlier
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Their wordsA regular boring but non-superficial SaaS app would do well 5 years ago but now it might not get anyone to sign up because it's so easy to vibe code by tens of thousands of other people
- 5 weeks earlier
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Their wordsI cancelled and then vibecoded 100% of my SaaS subscriptions I only pay for domains, server hosting and storage and AI APIs
↗I cancelled all my SaaS subscriptions and vibecoded 100% of them myselflevels.io
- 6 days earlier
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Our reading · no longer heldNow that everyone can build apps with AI, distribution is the thing that separates who wins.
No longer holdsI thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?
SaidI thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?
↗Superintelligence has passed us and we're all running after the carrotlevels.io
- 6 weeks earlier
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Our readingNow that everyone can build apps with AI, distribution is the thing that separates who wins.
Their wordsI think the challenge is that everyone can now build apps But 1) almost nobody has distribution (like an audience), or 2) the money to pay for distribution (ads or UGC), or 3) the creative genius to get distribution for free (classically called guerilla marketing)
↗Everyone can now build apps with AI so now distribution is the real challengelevels.io