What Pieter Levels thinks about creativity
Dutch bootstrapper who builds and runs his internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
Everything they publish, on ppll ↗
Pieter Levels did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
4 dated positions, 2026, in their own words. Our reading of what Pieter Levels has said — not written or endorsed by them.
The line under a date shows how recently it was said: empty within a month, full after three years.
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Their wordsI think every time AI can do something equally good or better than humans it stops being valuable or special
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Their wordsThe response then to still grab attention is be different and that probably means IRL marketing videos that are original and unique and maybe personal
- 3 weeks earlier
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Their wordsespecially with AI now I'd say anyone can try, and non-technical people with the best ideas, creativity/taste and understanding of whatever cultural zeitgeist we're in can win
- 7 weeks earlier
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Our reading · no longer heldNow that everyone can build apps with AI, distribution is the thing that separates who wins.
No longer holdsI thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?
SaidI thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?
↗Superintelligence has passed us and we're all running after the carrotlevels.io
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