korrents
Pieter Levels

Pieter Levels

@pieter-levels · 137 positions · 2 changes of mind · On ppll ↗

Dutch bootstrapper who builds and runs his internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.

Pieter Levels did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

14 of Pieter Levels's claims fit 11 mental models. Most often: Value moves to what stays scarce, Second-order thinking, Collective action problems.

Models they name

Their own words name the idea.

Value moves to what stays scarce

When something becomes cheap and plentiful, the value moves to whatever is still rare next to it.

Used by 59 others

Real estate and land will be among the few scarce resources left in a post-AGI world where almost every good becomes almost free.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone Real estate and land also one of the few scarce resources left in a post-AGI world where almost every good becomes almost free @levelsio on Xx.com · 2 Oct 2026
    Real estate and land also one of the few scarce resources left in a post-AGI world where almost every good becomes almost free

Now that building anything has become quite trivial, catching attention is likely the most important skill.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone Now that building anything has become quite trivial, catching attention is now the most important skill I think @levelsio on Xx.com · 10 Sept 2026
    Now that building anything has become quite trivial, catching attention is now the most important skill I think

Now that everyone can build apps with AI, distribution is the thing that separates who wins.

  1. Pieter Levels · held 6 weeks Dutch bootstrapper who builds and runs his internet startups alone I thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work? Superintelligence has passed us and we're all running after the carrotlevels.io · 20 Jul 2026

    I thought it'd be distribution but who knows, obviously creativity and ideas, but if you can copy a successful app in an hour, then how does that differentiating work?

A boring but non-superficial SaaS app that would have done well five years ago might now get no signups because tens of thousands can easily vibe code it.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone A regular boring but non-superficial SaaS app would do well 5 years ago but now it might not get anyone to sign up because it's so easy to vibe code by tens of thousands of other people @levelsio on Xx.com · 1 Sept 2026
    A regular boring but non-superficial SaaS app would do well 5 years ago but now it might not get anyone to sign up because it's so easy to vibe code by tens of thousands of other people

Everything decays without maintenance

Institutions, code, cities and knowledge run down by default; keeping something alive is work that has to be paid for.

Used by 27 others

JavaScript frameworks cost more in maintenance than they ever save, because each new version forces a rewrite, while PHP stays the same and works.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone People are getting sick of frameworks. All the JavaScript frameworks are so… What do you call it, like wieldy. It takes so much work to just maintain this code, and then it updates to a new version, you need to change everything. PHP just stays the same and works. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 0:41:06 into the videoAll korrents from this video
    People are getting sick of frameworks. All the JavaScript frameworks are so… What do you call it, like wieldy. It takes so much work to just maintain this code, and then it updates to a new version, you need to change everything. PHP just stays the same and works.

Incentives

Look at what people are rewarded for; it explains more behaviour than what they say, your own included.

Used by 84 others

The campaign to get young developers onto new frameworks is a business model: give away the framework, then charge the startups that build on it to host it.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone So, there’s obviously a monetary incentive here. We want to get a lot of developers to use this technology, and then we need to charge them money, because they’re going to use it in startups, and then the startups can pay for the bills. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 0:43:33 into the videoAll korrents from this video
    So, there’s obviously a monetary incentive here. We want to get a lot of developers to use this technology, and then we need to charge them money, because they’re going to use it in startups, and then the startups can pay for the bills.

Moats

What protects a business is whatever a rival cannot copy, and that is rarely the software.

Used by 10 others

Indie hackers are pivoting toward content, audience and distribution to find some moat, essentially becoming influencers.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone So indie hackers are pivoting toward content, audience and distribution to find some moat, essentially becoming influencers @levelsio on Xx.com · 1 Sept 2026
    So indie hackers are pivoting toward content, audience and distribution to find some moat, essentially becoming influencers

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Second-order thinking

Ask "and then what?": follow a decision past its first effect to the ones that come after.

Used by 86 others

Prioritizing short-term booking increases through inflated ratings can lead to long-term loss of user trust

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone Short term you might get more bookings if everything is a 4.5 or 4.99 but long term people discover it means nothing and they can't trust your platform and they leave elsewhere Airbnb removes guest reviews whenever a host asks and that will destroy trustlevels.io · 6 Oct 2026
    Short term you might get more bookings if everything is a 4.5 or 4.99 but long term people discover it means nothing and they can't trust your platform and they leave elsewhere

If nobody creates content any more because everyone just asks an AI, there is nothing left for AI to train on.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone The problem is if nobody creates new content anymore and just asks their AI every question, the AI has nothing to train on anymore The Dead Internet Theory could become real if AI replaces all human content creationlevels.io · 8 Aug 2026
    The problem is if nobody creates new content anymore and just asks their AI every question, the AI has nothing to train on anymore

Collective action problems

What everyone would gain from, nobody provides alone, so shared goods need someone or something to hold people together.

Used by 18 others

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

Used by 59 others

The hard part of building a product in a month is working out what not to build.

Say no by default

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone I think the hard part is figuring out what you shouldn’t add, what you shouldn’t build, because you don’t have time. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 0:18:37 into the videoAll korrents from this video
    I think the hard part is figuring out what you shouldn’t add, what you shouldn’t build, because you don’t have time.

Play long games

A longer horizon makes some problems solvable and some short-term wins look like what they are.

Used by 40 others

Selling an automated business at the usual three-to-five-times multiple makes no financial sense: wait three years, earn the same money, and still own the company.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone So, in my case, they’re all automated, so I might as well wait three years and I get the same money as when I sell and then I can still sell the same company. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 2:25:57 into the videoAll korrents from this video
    So, in my case, they’re all automated, so I might as well wait three years and I get the same money as when I sell and then I can still sell the same company.

Probabilistic thinking

Think in odds, not certainties, and bet heavily only when the odds are clearly yours.

Used by 25 others

Changing your mind in light of new facts should be celebrated rather than held against you.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone The smartest people I know have strong opinions weakly held and change them when new information arises The dumbest people I know keep their opinions the same just so they can remain consistent Time changes too fast try remain consistent, better to sail the waves to wherever they are taking you! The smartest people I know have strong opinions weakly heldlevels.io · 7 Sept 2026
    The smartest people I know have strong opinions weakly held and change them when new information arises The dumbest people I know keep their opinions the same just so they can remain consistent Time changes too fast try remain consistent, better to sail the waves to wherever they are taking you!

Say no by default

Most good options have to be turned down, so make no the default and keep yes for what matters.

Used by 10 others

The hard part of building a product in a month is working out what not to build.

Less, but better

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone I think the hard part is figuring out what you shouldn’t add, what you shouldn’t build, because you don’t have time. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 0:18:37 into the videoAll korrents from this video
    I think the hard part is figuring out what you shouldn’t add, what you shouldn’t build, because you don’t have time.

Skin in the game

Trust the judgment of people who pay for being wrong over people who only comment.

Used by 8 others

An idea is only validated when people take out their credit cards and pay for it; signing up proves nothing.

  1. Pieter Levels Dutch bootstrapper who builds and runs his internet startups alone And I check if there’s demand and if people actually sign up and not just sign up, but if people actually pay money. They need to take out their credit cards, pay me money, and then I can see if the idea is validated. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440youtube.com · 20 Aug 2024 · 0:02:14 into the videoAll korrents from this video
    And I check if there’s demand and if people actually sign up and not just sign up, but if people actually pay money. They need to take out their credit cards, pay me money, and then I can see if the idea is validated.