What Pieter Levels thinks about SaaS
Dutch bootstrapper who builds and runs his internet startups alone — Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI — and has written about it at levels.io since 2013. Posts as @levelsio.
Everything they publish, on ppll ↗
Pieter Levels did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
4 dated positions, 2026, in their own words. Our reading of what Pieter Levels has said — not written or endorsed by them.
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Their wordsI think you have the real economic effects of AI companies sucking up entire industries now (a lot where indie hackers operate) I do think the SaaSpocalypse is at least partly real
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Their wordsA regular boring but non-superficial SaaS app would do well 5 years ago but now it might not get anyone to sign up because it's so easy to vibe code by tens of thousands of other people
- 5 weeks earlier
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Their wordsI cancelled and then vibecoded 100% of my SaaS subscriptions I only pay for domains, server hosting and storage and AI APIs
↗I cancelled all my SaaS subscriptions and vibecoded 100% of them myselflevels.io
- 5 days earlier
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Their wordsSo you went from a business chain of customer > app > ai model provider To customer > ai model provider The app layer is possibly getting removed!