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Justin Jackson

What Justin Jackson thinks about startups

@justin-jackson · 18 positions · On ppll ↗

Canadian bootstrapper and writer on small software businesses. Co-founder of the podcast hosting company Transistor.fm and author of the book Marketing for Developers.

Justin Jackson did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Justin Jackson on startups. See everyone on startups

4 dated positions, 2026, in their own words. Our reading of what Justin Jackson has said — not written or endorsed by them.

4 positions so far — this page is not yet offered to search engines.

  1. Our readingAs AI makes coding easy for everyone, the ability to code stops being a meaningful edge for entrepreneurs.

    Their wordsIndie entrepreneurs need to stack every advantage they have, and increasingly "coding" won't be the advantage it once was.

    ↗The value of software in a Fable worldjustinjackson.ca 3rd of 3 in this piece

  2. 5 weeks earlier

  3. Our readingBuilding the hardest feature in a product yields disproportionately greater returns than easier ones.

    Their wordsChoosing to tackle "the hardest feature" generally produces power-law-level returns, as opposed to tackling something less hard.

    ↗Do the hardest thingjustinjackson.ca 3rd of 3 in this piece

  4. 2 days earlier

  5. Our readingA business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.

    Their wordsYou can build "the hard thing" in a good market, with every advantage, and still lose if what you ship doesn't give people enough reason to leave what they're already using.

    ↗Necessary but not sufficientjustinjackson.ca 2nd of 3 in this piece

  7. Our readingBootstrapped founders should keep another source of income to sustain themselves while grinding on a long, hard venture.

    Their wordsIf you're bootstrapping, you should probably have another source of revenue to sustain you.

    ↗Necessary but not sufficientjustinjackson.ca 3rd of 3 in this piece