3 korrents from this piece
Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsYour hardest idea is often your best idea, the one with the most potential.
Our reading
The most valuable problem to pursue is the hardest one someone is genuinely positioned to solve.
Their wordsDoing "the hard thing" means pursuing the highest-value problem you can find that still sits inside your zone of expertise; the hardest problem you're personally in a position to win.
Their wordsChoosing to tackle "the hardest feature" generally produces power-law-level returns, as opposed to tackling something less hard.