Co-founder and chief executive of Figma, the collaborative design platform he started in 2012 and took public in 2025.
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Their wordsit's, I think, critical that ideas don't die on the vine because you've got, um, a visual expression that doesn't match what everyone else expects. Sometimes people will just filter them out because they don't look right.
Their wordswe're looking for high judgment individuals, people that are going to roll up their sleeves and do a lot, whether they're IC's or managers, and people that are going to get the details and perfect their craft, because we know that's how we're going to win is by having the best craft, the best design.
Their wordswe literally at some point had a team that would that was called blockers and they just went and one by one struck them down and each time we saw uh improvement in retention, improvement in activation the metrics for as we addressed each one you could literally see the change in the graph.
Their wordsThe lesson is you just got to get something that you can that you can have that people can see the vision of where you're going. Um, but don't don't do what we did. Get to market faster. I wish we had.