design 9
- The thing to optimise at launch is time to value — how fast a new user reaches the moment that shows what the product can do.
- In a product review a prototype beats a static mock, and a static mock beats a lot of words.
Dylan Field
Co-founder and chief executive of Figma, the collaborative design platform he started in 2012 and took public in 2025.
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What Dylan Field says most about
product management 6
- AI cannot get a product to the quality bar on its own, because it still works in the realm of averages.
- A minimum viable product is not enough: the first release still has to contain something a little bit awesome that shows people where it is going.
LLMs 4
- A company can treat AI as a way to grow and do more or as a cost-cutting exercise, and the growth reading is the better one.
- AI cannot get a product to the quality bar on its own, because it still works in the realm of averages.
taste 4
- A lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.
- The best product designers can switch their own taste off and match somebody else's, which is a separate skill from having taste at all.
management 2
- The one safe bet about AI is that models will improve, so what a company has to build is an organisation that gets better as models get better.
- Craft is a competitive strategy rather than a nicety: a company wins by having the best craft and the best design, so that is what it should hire for.