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What Dylan Field thinks about taste

@dylan-field · 22 positions · 0 changes of mind

Co-founder and chief executive of Figma, the collaborative design platform he started in 2012 and took public in 2025.

Dylan Field did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

4 dated positions, 2025, in their own words. Our reading of what Dylan Field has said — not written or endorsed by them.

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  1. Our readingTaste is not innate; it is a loop of noticing whether you like something, asking why, and learning the canon that led to it.

    Their wordsIt's just this loop of okay, I'm having an experience of any sense. Maybe I'm looking at art, maybe I'm hearing music, maybe I'm literally eating food and tasting something, you know, but like do I like it? Do I not like it? Why?

    ↗Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Fieldyoutube.com 13th of 22 in this recording

    Interesting

  3. Our readingA lot of people can match a framework for taste; almost nobody can create one, and creating one is the rare skill.

    Their wordsI think that for those who can create and then articulate a framework around what is taste for us that is really a important skill and uh then I think people can a lot of people can basically match a framework not many people can create the framework.

    ↗Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Fieldyoutube.com 14th of 22 in this recording

    Interesting

  5. Our readingTaste necessarily implies judgment — that some things are good and some are bad — and you have to be willing to say so.

    Their wordsAnd there is something about judgment in there too. you know, uh, implied in taste is that some things are good and some things are bad. So, I think you have to be willing to lean into that yourself in terms of uh, being high judgment.

    ↗Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Fieldyoutube.com 15th of 22 in this recording

    Interesting

  7. Our readingThe best product designers can switch their own taste off and match somebody else's, which is a separate skill from having taste at all.

    Their wordsI think the best, you know, designers on the product side can turn it on and off. They can go, I have my own taste. I know what I like. And then, okay, you're going for this. And that might be different than what I like, but I can match it brand as well.

    ↗Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Fieldyoutube.com 16th of 22 in this recording

    design

    Interesting