korrents
Derek Sivers

Derek Sivers

@derek-sivers · 46 positions · 3 changes of mind · On ppll ↗

Founded CD Baby in 1998 and sold it in 2008, giving the proceeds to a charitable trust for music education. Since then a writer and speaker: five books, 550+ articles, and a site at sive.rs he hand-codes and keeps free of advertising.

Derek Sivers did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

10 of Derek Sivers's claims fit 7 mental models. Most often: Less, but better, Say no by default, Cognitive biases.

Models they name

Their own words name the idea.

Say no by default

Most good options have to be turned down, so make no the default and keep yes for what matters.

Used by 10 others

Say no to anything that is not an enthusiastic yes, because a life full of half-hearted commitments leaves no room for the things worth doing.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 If you're not feeling “Hell yeah, that would be awesome!” about something, say no. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    If you're not feeling “Hell yeah, that would be awesome!” about something, say no.

The hell-yeah rule is for people who are already overwhelmed; someone starting out should say yes to almost anything.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Though it's good to say yes when you're starting out, wanting any opportunity, or needing variety, it's bad to say yes when you're overwhelmed, over-committed, or need to focus. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    Though it's good to say yes when you're starting out, wanting any opportunity, or needing variety, it's bad to say yes when you're overwhelmed, over-committed, or need to focus.

Curse of knowledge

Once you know something, you cannot remember not knowing it. Fresh eyes see what you no longer can: a newcomer's, or your own after time away.

Used by 6 others

Everybody's own ideas seem obvious to them, so what is obvious to you may be amazing to someone else.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Everybody’s ideas seem obvious to them. I’ll bet even John Coltrane or Richard Feynman felt that everything they were playing or saying was pretty obvious. So maybe what’s obvious to me is amazing to someone else? Obvious to you. Amazing to others.sive.rs · 21 Nov 2010All korrents from this piece
    Everybody’s ideas seem obvious to them. I’ll bet even John Coltrane or Richard Feynman felt that everything they were playing or saying was pretty obvious. So maybe what’s obvious to me is amazing to someone else?

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Less, but better

Find the essence and cut the rest; simplicity is hard work, not the absence of effort.

Used by 59 others

Do almost nothing, and do the few things you take on all the way.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Refuse almost everything. Do almost nothing. But the things you do, do them all the way. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    Refuse almost everything. Do almost nothing. But the things you do, do them all the way.

Weak openings like “I think” should be cut, and a sentence started on its subject and verb.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Chop the weak beginnings, like “I think” and “Whether or not”. Start with powerful subjects and verbs. Writing one sentence per linesive.rs · 20 Jun 2022All korrents from this piece
    Chop the weak beginnings, like “I think” and “Whether or not”. Start with powerful subjects and verbs.

Cognitive biases

Your mind jumps to conclusions and defends them; look for the evidence against you and use checklists.

Used by 17 others

One good story outweighs a mountain of evidence, because most emotions cannot be argued with.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 You'll ignore a mountain of evidence if you hear one good story against it or just feel yourself leaning the other way. What is “the truth” really for?sive.rs · 20 Jan 2026All korrents from this piece
    You'll ignore a mountain of evidence if you hear one good story against it or just feel yourself leaning the other way.

Play long games

A longer horizon makes some problems solvable and some short-term wins look like what they are.

Used by 41 others

Storing your own writing in a company's proprietary format is a mistake, because you will outlive the company.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 You will outlive these companies. Your writing should outlive you. Depending on companies is not an option. Write plain text filessive.rs · 2 Mar 2022All korrents from this piece
    You will outlive these companies. Your writing should outlive you. Depending on companies is not an option.

Positioning

Set up your situation, rules and defaults so the good choice is the easy one, instead of relying on willpower.

Used by 21 others

Removing your own ability to retreat is how you make yourself follow through on a hard change.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 I forbid myself from anything too tempting or addicting. I keep no cookies in my home. To prevent myself from falling off the wagon, I strap myself to the mast. Why I let go of my U.S. citizenshipsive.rs · 20 Apr 2023All korrents from this piece
    I forbid myself from anything too tempting or addicting. I keep no cookies in my home. To prevent myself from falling off the wagon, I strap myself to the mast.

Value moves to what stays scarce

When something becomes cheap and plentiful, the value moves to whatever is still rare next to it.

Used by 60 others