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Derek Sivers

Derek Sivers

@derek-sivers · 46 positions · 3 changes of mind · On ppll ↗

Founded CD Baby in 1998 and sold it in 2008, giving the proceeds to a charitable trust for music education. Since then a writer and speaker: five books, 550+ articles, and a site at sive.rs he hand-codes and keeps free of advertising.

Derek Sivers did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

The ideas Derek Sivers's claims keep coming back to. The labels are ours; every quote is Derek Sivers's own words.

Holds now (8)

How these views changed over time2016–2026
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2016 1 views
2017 1 quiet
2018 +1 new
2019 +1 new · 1 quiet
2020–21 1 quiet
2022 +2 new
2023 2 quiet
2024 +2 new
2025 1 back · 1 quiet
2026 +1 new · 3 back · 2 quiet

Each column is a stretch of time in which the same views came up; a new column starts when one appears or goes quiet. Quiet means nothing on it in our sources for that stretch, which is not the same as a change of mind; Dropped means they said they no longer hold it; tap the card for which claim and when. Revised means the view carries on but one of its claims was dropped. Each row is one view, in the same place all the way along. The number is how many claims in that stretch; we hold 3 in 2016, 0 in 2017, 3 in 2018, 2 in 2019, 0 in 2020, 0 in 2021, 8 in 2022, 2 in 2023, 5 in 2024, 9 in 2025, 14 in 2026.

Refuse almost everything that is not a hell yeah, once you are already overwhelmed with options

Our label. 4 claims in Derek Sivers's own words.

Do almost nothing, and do the few things you take on all the way.

Less, but better

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Refuse almost everything. Do almost nothing. But the things you do, do them all the way. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    Refuse almost everything. Do almost nothing. But the things you do, do them all the way.

The hell-yeah rule is for people who are already overwhelmed; someone starting out should say yes to almost anything.

Say no by default

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Though it's good to say yes when you're starting out, wanting any opportunity, or needing variety, it's bad to say yes when you're overwhelmed, over-committed, or need to focus. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    Though it's good to say yes when you're starting out, wanting any opportunity, or needing variety, it's bad to say yes when you're overwhelmed, over-committed, or need to focus.

Say no to anything that is not an enthusiastic yes, because a life full of half-hearted commitments leaves no room for the things worth doing.

Say no by default

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 If you're not feeling “Hell yeah, that would be awesome!” about something, say no. If you're not feeling “hell yeah!” then say nosive.rs · 3 Jun 2018All korrents from this piece
    If you're not feeling “Hell yeah, that would be awesome!” about something, say no.

Hell yeah or no is a situational tool for when overwhelmed by too many options, not a constant life approach everyone should always use.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 the tool is used when you are overwhelmed with too many options. You've said yes to too many things, and you need to raise the bar all the way up so that almost everything doesn't pass the bar. It's a tool for a certain situation so I rarely use it. I would not call it a approach to life that everyone should use all the time. sive.rs14 May 2025
    the tool is used when you are overwhelmed with too many options. You've said yes to too many things, and you need to raise the bar all the way up so that almost everything doesn't pass the bar. It's a tool for a certain situation so I rarely use it. I would not call it a approach to life that everyone should use all the time.

    ↗sive.rs

    14 May 2025

Keep your writing in plain text on tools you control, because it outlasts companies and devices

Our label. 5 claims in Derek Sivers's own words.

A plain text file and a basic editor are everything anyone needs in order to think and write well; the extra tools add nothing.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Plain text files and a basic text editor are enough. This is everything you need for great thinking and writing. Write plain text filessive.rs · 2 Mar 2022All korrents from this piece
    Plain text files and a basic text editor are enough. This is everything you need for great thinking and writing.

Storing your own writing in a company's proprietary format is a mistake, because you will outlive the company.

Play long games

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 You will outlive these companies. Your writing should outlive you. Depending on companies is not an option. Write plain text filessive.rs · 2 Mar 2022All korrents from this piece
    You will outlive these companies. Your writing should outlive you. Depending on companies is not an option.

Everything you write that matters belongs in plain text files, because they are the only format that stays portable, non-commercial and readable for a lifetime.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 That's why I only use plain text files. They are the most reliable, flexible, and long-lasting option. Write plain text filessive.rs · 2 Mar 2022All korrents from this piece
    That's why I only use plain text files. They are the most reliable, flexible, and long-lasting option.

Do the work by hand: generators bloat and shortcuts leave you weaker

Our label. 3 claims in Derek Sivers's own words.

Generators emit thousands of lines where ten would do, and that waste is why people think their phone is slow.

Less, but better

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 These programs that generate a website, app, or file for you spit out thousands of lines of unnecessary junk when really only 10 lines are needed. Digital pollutionsive.rs · 15 Oct 2019All korrents from this piece
    These programs that generate a website, app, or file for you spit out thousands of lines of unnecessary junk when really only 10 lines are needed.

Code and files generated by tools are pollution: hand-writing them is worth the effort because the bloat slows everything down for everyone.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 I prefer coding everything by hand, because I don't like the huge piles of garbage that the automated generators create. Digital pollutionsive.rs · 15 Oct 2019All korrents from this piece
    I prefer coding everything by hand, because I don't like the huge piles of garbage that the automated generators create.

Solving a problem yourself, without searching or prompting, is a form of exercise -- the help makes you weaker.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 My brain feels stronger because I work through the problem instead of prompting it away. Offline 23 hours a daysive.rs · 3 Mar 2026All korrents from this piece
    My brain feels stronger because I work through the problem instead of prompting it away.
  2. Scott H. Young Canadian writer on learning who taught himself MIT's… Learning requires an investment of effort, and AI will make us stupider if that effort is avoided. Will AI Make Us Stupid?scotthyoung.com · 18 Nov 2025All korrents from this piece
    Learning requires an investment of effort, and AI will make us stupider if that effort is avoided.

Focus comes from disconnecting: limit time online and skip what everyone else consumes

Our label. 4 claims in Derek Sivers's own words.

Consuming what everyone else consumes gives you no advantage; focus is the rare and valuable thing now.

Value moves to what stays scarce

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 You get no competitive edge from consuming the same stuff everyone else is consuming. Disconnectsive.rs · 27 Jul 2016All korrents from this piece
    You get no competitive edge from consuming the same stuff everyone else is consuming.

The feeds businesses design to be addictive are obstacles to anyone whose aim is to make something.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Every business wants to get you addicted to their infinite updates, pings, chats, messages, and news. But if what you want out of life is to create, then those are your obstacles. Disconnectsive.rs · 27 Jul 2016All korrents from this piece
    Every business wants to get you addicted to their infinite updates, pings, chats, messages, and news. But if what you want out of life is to create, then those are your obstacles.

A hard limit on how long you are online is what makes the time online focused.

Positioning

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Every day or two, I bring my laptop into town to get online for an hour. The time limit keeps me super-focused. Offline 23 hours a daysive.rs · 3 Mar 2026All korrents from this piece
    Every day or two, I bring my laptop into town to get online for an hour. The time limit keeps me super-focused.

Money is less of an obstacle than it looks, and wanting less beats earning more

Our label. 3 claims in Derek Sivers's own words.

Earning more is an outer game you do not control; wanting less is an inner game you do.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Making money depends on other people, so it's harder. It's not entirely under your control. It's an outer game. Wealth = Have ÷ Wantsive.rs · 27 Sept 2024All korrents from this piece
    Making money depends on other people, so it's harder. It's not entirely under your control. It's an outer game.

If money is the only thing holding someone back from what they want to do, they are not thinking clearly; there is always a way around it.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 The point is that if you think that money is the only thing holding you back from what you want to do, you're not thinking very clearly. There's always a way around it. sive.rs14 May 2025
    The point is that if you think that money is the only thing holding you back from what you want to do, you're not thinking very clearly. There's always a way around it.

    ↗sive.rs

    14 May 2025

Beliefs are not facts, and emotion rather than evidence decides what people accept

Our label. 5 claims in Derek Sivers's own words.

One good story outweighs a mountain of evidence, because most emotions cannot be argued with.

Cognitive biases

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 You'll ignore a mountain of evidence if you hear one good story against it or just feel yourself leaning the other way. What is “the truth” really for?sive.rs · 20 Jan 2026All korrents from this piece
    You'll ignore a mountain of evidence if you hear one good story against it or just feel yourself leaning the other way.

Nobody actually decides on the facts -- emotion decides and facts rationalise, so you find whatever truth is useful to you.

Cognitive biases

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Emotion decides. Facts rationalize. You'll find whatever truth is useful. What is “the truth” really for?sive.rs · 20 Jan 2026All korrents from this piece
    Emotion decides. Facts rationalize. You'll find whatever truth is useful.

Share your thinking freely on your own site, without monetizing it

Our label. 5 claims in Derek Sivers's own words.

Writing your thinking down in public is a form of life after death -- for human readers and for the language models that will read it too.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 I'm trying to thoroughly write my thought processes, values, and worldview, so that you can remember it, re-create it and improve upon it. Come and get me (both you and AI)sive.rs · 6 Dec 2024All korrents from this piece
    I'm trying to thoroughly write my thought processes, values, and worldview, so that you can remember it, re-create it and improve upon it.

Your own site stays the master source even once the work is syndicated everywhere else.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 My own site is the master source of everything I make. But now it's also shared everywhere, so we can meet in your city instead of my little town. I was inconsiderate but now I'm everywheresive.rs · 12 Mar 2026All korrents from this piece
    My own site is the master source of everything I make. But now it's also shared everywhere, so we can meet in your city instead of my little town.
  2. Molly White Software engineer, researcher and writer With this model, even when a platform goes under, you lose relatively little: your posts still remain live and under your control on your site, even if the copies of them on the disconnected website are abandoned or deleted. POSSE: Reclaiming social media in a fragmented worldcitationneeded.news · 27 Sept 2024All korrents from this piece
    With this model, even when a platform goes under, you lose relatively little: your posts still remain live and under your control on your site, even if the copies of them on the disconnected website are abandoned or deleted.

Not monetizing what you put online now reads as strange behaviour that has to be explained.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Slowly the culture around me changed, so now it seems I need to explain my strange behavior — why I don't monetize everything like everyone else. Netizensive.rs · 3 May 2026All korrents from this piece
    Slowly the culture around me changed, so now it seems I need to explain my strange behavior — why I don't monetize everything like everyone else.

Contributing to the internet without monetizing it is still the right way to be online, even after the surrounding culture stopped doing it.

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Like picking up trash where you walk, even if the rest of the world is full of litter. You keep doing what you can to make things better. Netizensive.rs · 3 May 2026All korrents from this piece
    Like picking up trash where you walk, even if the rest of the world is full of litter. You keep doing what you can to make things better.

Write one sentence per line and cut every sentence and opening that does not earn its place

Our label. 3 claims in Derek Sivers's own words.

Weak openings like “I think” should be cut, and a sentence started on its subject and verb.

Less, but better

  1. Derek Sivers Founded CD Baby in 1998 and sold it in 2008 Chop the weak beginnings, like “I think” and “Whether or not”. Start with powerful subjects and verbs. Writing one sentence per linesive.rs · 20 Jun 2022All korrents from this piece
    Chop the weak beginnings, like “I think” and “Whether or not”. Start with powerful subjects and verbs.