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Ann Handley

Ann Handley

@ann-handley · 16 positions · 0 changes of mind

Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.

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  1. taste

    Information is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.

    Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Openannhandley.com 1st of 3 in this piece

  2. Despite literal years of evidence that people value true connection, most of us rarely respond back.

    Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Openannhandley.com 2nd of 3 in this piece

  3. Voice isn't something you add to the writing. It's what's left when you stop editing yourself out of it.

    Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Openannhandley.com 3rd of 3 in this piece

  4. 2 weeks earlier
  5. LLMsAI writing

    AI models can start to decay. The output (gross) starts to flatten. Sentences sound more repetitive. Boring.

    Don’t Outsource This Part of Writingannhandley.com 1st of 2 in this piece

  6. Anyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable.

    Don’t Outsource This Part of Writingannhandley.com 2nd of 2 in this piece

  7. 2 weeks earlier
  8. AI sucked it all up without discernment, because AI cannot discern.

    AI Slop, Accusations, And A Better Wayannhandley.com 1st of 3 in this piece

  9. So of course AI has adopted it; pattern-recognition/replication is what machines do best.

    AI Slop, Accusations, And A Better Wayannhandley.com 2nd of 3 in this piece

  10. That's what I mean when I say that if you skip the struggle, you miss the growth. Sometimes the struggle is all that really matters.

    AI Slop, Accusations, And A Better Wayannhandley.com 3rd of 3 in this piece

  11. 2 weeks earlier
  12. AI writing

    You can use AI without handing it the work you love doing, or the work that means something to you.

    How To Secure More Speaking Gigsannhandley.com 1st of 2 in this piece

  13. And at the beginning, free is how you build your reputation. Free is how you ultimately get paid.

    How To Secure More Speaking Gigsannhandley.com 2nd of 2 in this piece

  14. 11 days earlier
  15. Faster formats don't automatically destroy reading. They change it.

    Is the Age of Reading Actually Over?annhandley.com 1st of 2 in this piece

  16. When everything else gets faster and cheaper, the stuff that requires real-time and attention becomes more important, more valuable.

    Is the Age of Reading Actually Over?annhandley.com 2nd of 2 in this piece

  17. 2 weeks earlier
  18. The way we take care of small things is how we take care of big things.

    Why Care About The Stupid Em Dash Anyway?annhandley.com 1st of 2 in this piece

  19. AI writing

    AI uses em dashes. Humans use em dashes. That does not make an em dash an AI fingerprint any more than Batman's cape makes everyone in a bath towel Batman.

    Why Care About The Stupid Em Dash Anyway?annhandley.com 2nd of 2 in this piece

  20. 2 weeks earlier
  21. A good book sweeps a corner of your brain. Clears out a stale assumption. Disturbs the ecosystem of old ideas you've been letting accumulate rent-free.

    7 New-ish Books I Love (Including 2 Special Ones)annhandley.com

  22. 2 weeks earlier
  23. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them.

    Sorry for Ghosting: Where I’ve Been (Pssst New Book!)annhandley.com