Don’t Outsource This Part of Writing

Ann Handley · 24 Aug 2026

Ann Handley did not write this page.

Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
Training AI language models increasingly on AI-generated text causes their output to degrade and become repetitive over time.

Their wordsAI models can start to decay. The output (gross) starts to flatten. Sentences sound more repetitive. Boring.
Our reading
Original human-written text that has not been touched by AI is becoming increasingly valuable.
Mental modelValue moves to what stays scarce

Their wordsAnyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable.

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The other pieces are the ones whose claims are worded most like this one's. That measures language, not agreement: they may argue the opposite.