Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Open

Ann Handley · 8 Sept 2026 · annhandley.com ↗

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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.

Our reading
In an age of abundant information, a person's judgment, taste and perspective are their primary value as a writer.

Their wordsInformation is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.
Our reading
Despite evidence that audiences value genuine connection, most communicators rarely respond when readers reach out.

Their wordsDespite literal years of evidence that people value true connection, most of us rarely respond back.
Our reading
Writing voice is what remains once a writer stops editing themselves out, not something added on top.

Their wordsVoice isn't something you add to the writing. It's what's left when you stop editing yourself out of it.