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Ann Handley

Ann Handley

@ann-handley · 19 positions · On ppll ↗

Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.

Ann Handley did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

7 of Ann Handley's claims fit 3 mental models. Most often: Value moves to what stays scarce, Play long games, Trade-offs.

Models they name

Their own words name the idea.

Value moves to what stays scarce

When something becomes cheap and plentiful, the value moves to whatever is still rare next to it.

Used by 64 others

In an age of abundant information, a person's judgment, taste and perspective are their primary value as a writer.

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing Information is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now. Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Openannhandley.com · 8 Sept 2026All korrents from this piece
    Their wordsInformation is ridiculously abundant. Your judgment, taste, and perspective are literally all you have to work with now.

    ↗Make Posteingänge Sexy Again: 9 Ingredients for an Email Readers Want to Openannhandley.com

    8 Sept 2026

As speed becomes cheap, good judgment becomes more valuable.

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing The lesson isn't "go slow." It's "know where slowing down delivers outsized results." When speed becomes cheap, judgment carries a premium. New Data Just Dropped! Latest Blogging Researchannhandley.com · 21 Sept 2026All korrents from this piece
    Their wordsThe lesson isn't "go slow." It's "know where slowing down delivers outsized results." When speed becomes cheap, judgment carries a premium.

    ↗New Data Just Dropped! Latest Blogging Researchannhandley.com

    21 Sept 2026

As everything else becomes faster and cheaper, things that require sustained attention become more valuable

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing When everything else gets faster and cheaper, the stuff that requires real-time and attention becomes more important, more valuable. Is the Age of Reading Actually Over?annhandley.com · 16 Jul 2026All korrents from this piece
    Their wordsWhen everything else gets faster and cheaper, the stuff that requires real-time and attention becomes more important, more valuable.

    ↗Is the Age of Reading Actually Over?annhandley.com

    16 Jul 2026

When a shortcut is available to everyone, the real competitive edge is knowing when not to use it.

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. Sorry for Ghosting: Where I’ve Been (Pssst New Book!)annhandley.com · 1 Jun 2026All korrents from this piece
    Their wordsBecause when everyone has access to the same shortcuts, the real edge is knowing when not to take them.

    ↗Sorry for Ghosting: Where I’ve Been (Pssst New Book!)annhandley.com

    1 Jun 2026

Original human-written text that has not been touched by AI is becoming increasingly valuable.

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing Anyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable. Don’t Outsource This Part of Writingannhandley.com · 24 Aug 2026All korrents from this piece
    Their wordsAnyway, the bottom line is that human-written language reliably untainted by AI is becoming valuable.

    ↗Don’t Outsource This Part of Writingannhandley.com

    24 Aug 2026

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Play long games

A longer horizon makes some problems solvable and some short-term wins look like what they are.

Used by 41 others

Doing free work early on builds the reputation that eventually leads to being paid.

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing And at the beginning, free is how you build your reputation. Free is how you ultimately get paid. How To Secure More Speaking Gigsannhandley.com · 27 Jul 2026All korrents from this piece
    Their wordsAnd at the beginning, free is how you build your reputation. Free is how you ultimately get paid.

    ↗How To Secure More Speaking Gigsannhandley.com

    27 Jul 2026

Trade-offs

Every choice gives something up, so name the cost; and check, because some trade-offs everyone assumes are not real.

Used by 66 others

Removing all friction from work also removes the good friction that creates value, distinctiveness and credibility.

  1. Ann Handley Wall Street Journal bestselling author on marketing and writing AI makes it stupid-easy to remove effort and friction. But friction is like cholesterol or Wizard of Oz witches: There are good kinds and bad kinds. New Data Just Dropped! Latest Blogging Researchannhandley.com · 21 Sept 2026All korrents from this piece
    Their wordsAI makes it stupid-easy to remove effort and friction. But friction is like cholesterol or Wizard of Oz witches: There are good kinds and bad kinds.

    ↗New Data Just Dropped! Latest Blogging Researchannhandley.com

    21 Sept 2026