What Ann Handley thinks about design

@ann-handley · 19 positions · On ppll ↗

Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.

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1 dated position, 2026, in their own words. Our reading of what Ann Handley has said — not written or endorsed by them.

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1. 21 Sept 2026

   Our readingRemoving all friction from work also removes the good friction that creates value, distinctiveness and credibility.

   Their wordsAI makes it stupid-easy to remove effort and friction. But friction is like cholesterol or Wizard of Oz witches: There are good kinds and bad kinds.

   ↗New Data Just Dropped! Latest Blogging Researchannhandley.com 2nd of 3 in this piece