What Ann Handley thinks about ideas vs execution
Wall Street Journal bestselling author on marketing and writing, partner at MarketingProfs, and writer of the fortnightly Total Annarchy newsletter.
Ann Handley did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Ann Handley has said — not written or endorsed by them.
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Our readingWhen a shortcut is available to everyone, the real competitive edge is knowing when not to use it.
Their wordsBecause when everyone has access to the same shortcuts, the real edge is knowing when not to take them.
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