Their wordsI think especially if you have a product that has daily frequency like that's actually the retention that matters the most is that like of your existing user base that has developed a habitual pattern how sticky is your product and it's that retention rate that really compounds and build that builds that daily habit.
Albert ChengHead of growth at Chess.comI think if you have especially a B2B feature where you may have some lock in reverse trials can be super powerful. You just want to get people in there. You don't need to ask for their credit card because they're using your CRM or they're investing quite a lot of time in like building out, you know, material and content. And so by the time that window drops, you actually like feel, oh man, I probably should keep this and and start paying. I think for a lot of consumer products, it's a little bit harder for that to work. And so I've typically seen more just normal free trials be be the norm.↗Finding hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)youtube.com · 5 Oct 2025 · 0:27:30 into the videoAll korrents from this video
Their wordsI think if you have especially a B2B feature where you may have some lock in reverse trials can be super powerful. You just want to get people in there. You don't need to ask for their credit card because they're using your CRM or they're investing quite a lot of time in like building out, you know, material and content. And so by the time that window drops, you actually like feel, oh man, I probably should keep this and and start paying. I think for a lot of consumer products, it's a little bit harder for that to work. And so I've typically seen more just normal free trials be be the norm.