Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a business long-term, whatever the training costs are. DRDax Raad27 May 2026similar wording
• The moment one cause looks far better than every other on thin information is exactly the moment it most needs sceptical investigation. HKHolden Karnofsky18 Aug 2011similar wording
• Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays. TVTom Verrilli2 Aug 2026similar wording
• The press release should be written before the project starts, not after the product ships. TFTony Fadell7 Jun 2026similar wording
• An audience is not buying the subject you cover; it is buying your interest in the subject. MLMichael Lewis15 Dec 2025similar wording

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