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← Doing PR before you have evidence customers want the thing is risky,…
17 connected korrents · 22 moments from 4 Jul 2011 to 3 Oct 2026.
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journalism Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through. Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through. Last stated a year ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: An audience wants a maker's judgment more than their research. — tap to centre the map on it An audience wants a maker's judgment more than their research. Last stated a month ago
19 Sept 2026
DS
David Sparks — holds since 2026-09-19 — tap for who they are
Same subject: Calling a model too dangerous to release conflates marketing, inference capacity and competitive considerations. — tap to centre the map on it Calling a model too dangerous to release conflates marketing, inference capacity and competitive considerations. Last stated 2 months ago
6 Sept 2026
AA
Anish Acharya — holds since 2026-09-06 — tap for who they are
Same subject: Teams need to create the grounds to take some risk, committing as much iteration to the new thing as was put into the incumbent product. — tap to centre the map on it Teams need to create the grounds to take some risk, committing as much iteration to the new thing as was put into the incumbent product. Last stated 5 months ago
12 May 2026
KB
Katarina Batina — holds since 2026-05-12 — tap for who they are
Same subject: Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a business long-term, whatever the training costs are. — tap to centre the map on it Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a business long-term, whatever the training costs are. Last stated 5 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: The moment one cause looks far better than every other on thin information is exactly the moment it most needs sceptical investigation. — tap to centre the map on it The moment one cause looks far better than every other on thin information is exactly the moment it most needs sceptical investigation. Last stated 15 years ago
18 Aug 2011
HK
Holden Karnofsky — holds since 2011-08-18 — tap for who they are
Same subject: Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays. — tap to centre the map on it Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays. Last stated 3 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: The press release should be written before the project starts, not after the product ships. — tap to centre the map on it The press release should be written before the project starts, not after the product ships. Last stated 5 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. — tap to centre the map on it A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit. Last stated 4 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: A large company should help its existing product managers become AI-native rather than only hiring people who already are. — tap to centre the map on it A large company should help its existing product managers become AI-native rather than only hiring people who already are. Last stated a month ago
10 Sept 2026
TY
Tamar Yehoshua — holds since 2026-09-10 — tap for who they are
Same subject: A product can be technically impressive yet fail because it launched before a real market for it existed. — tap to centre the map on it A product can be technically impressive yet fail because it launched before a real market for it existed. Last stated a month ago
11 Sept 2026
MS
M.G. Siegler — holds since 2026-09-11 — tap for who they are
Same subject: Being too ambitious and visionary at the outset is how founders miss product-market fit, because it stops them starting somewhere small and humble enough. — tap to centre the map on it Being too ambitious and visionary at the outset is how founders miss product-market fit, because it stops them starting somewhere small and humble enough. Last stated 4 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: Build the product for yourself first: if it truly serves you, plenty of other people like you will want it too. — tap to centre the map on it Build the product for yourself first: if it truly serves you, plenty of other people like you will want it too. Last stated 3 weeks ago
3 Oct 2026
JF
Jason Fried — holds since 2021-11-02 — tap for who they are
PG
Paul Graham — holds since 2012-11-01 — tap for who they are
EL
Eyal Levin — holds since 2026-10-03 — tap for who they are
DH
David Heinemeier Hansson — holds since 2021-11-02 — tap for who they are
DH
David Heinemeier Hansson — holds since 2026-04-08 — tap for who they are
PL
Pieter Levels — holds since 2018-01-17 — tap for who they are
DS
Derek Sivers — holds since 2011-07-04 — tap for who they are
Same subject: Every question about stalled growth reduces to whether the customer is actually getting the value you promised. — tap to centre the map on it Every question about stalled growth reduces to whether the customer is actually getting the value you promised. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out. — tap to centre the map on it About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out. Last stated 3 months ago
18 Jul 2026
PL
Pieter Levels — holds since 2026-07-18 — tap for who they are
Same subject: An investor who passes on a pitch they find truly novel will often still refer it to another investor, to get credit for having found it. — tap to centre the map on it An investor who passes on a pitch they find truly novel will often still refer it to another investor, to get credit for having found it. Last stated 3 months ago
5 Aug 2026
ZH
Zach Holman — holds since 2026-08-05 — tap for who they are
Same subject: Being unable to raise venture capital is not a tragedy for a business. — tap to centre the map on it Being unable to raise venture capital is not a tragedy for a business. Last stated 7 years ago
8 Jun 2019
TG
Tren Griffin — holds since 2019-06-08 — tap for who they are
At the centre
Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through.
Holds Read this korrent →
An audience wants a maker's judgment more than their research.
Holds
Calling a model too dangerous to release conflates marketing, inference capacity and competitive considerations.
Holds
Teams need to create the grounds to take some risk, committing as much iteration to the new thing as was put into the incumbent product.
Holds
Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a business long-term, whatever the training costs are.
Holds
The moment one cause looks far better than every other on thin information is exactly the moment it most needs sceptical investigation.
Holds
Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays.
Holds
The press release should be written before the project starts, not after the product ships.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A first-time founder has an advantage over a repeat winner, because past success makes it too easy to raise money and hire against a big vision before there is product-market fit.
Holds
A large company should help its existing product managers become AI-native rather than only hiring people who already are.
Holds
A product can be technically impressive yet fail because it launched before a real market for it existed.
Holds
Being too ambitious and visionary at the outset is how founders miss product-market fit, because it stops them starting somewhere small and humble enough.
Holds
Build the product for yourself first: if it truly serves you, plenty of other people like you will want it too.
Holds
Every question about stalled growth reduces to whether the customer is actually getting the value you promised.
Holds
About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out.
Holds
An investor who passes on a pitch they find truly novel will often still refer it to another investor, to get credit for having found it.
Holds
Being unable to raise venture capital is not a tragedy for a business.
Holds