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← Doing PR before you have evidence customers want the thing is risky,…
17 connected korrents · 18 moments on record from 18 Aug 2011 to 3 Sept 2026.
Everything filed under startups
startups
Everything filed under journalism
journalism
Everything filed under venture capital
venture capital Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through. Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through. Last stated 11 months ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a business long-term, whatever the training costs are. — tap to centre the map on it Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a… Last stated 3 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: The moment one cause looks far better than every other on thin information is exactly the moment it most needs sceptical investigation. — tap to centre the map on it The moment one cause looks far better than every other on thin information is exactly the moment it most needs… Last stated 15 years ago
18 Aug 2011
HK
Holden Karnofsky — holds since 2011-08-18 — tap for who they are
Same subject: Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays. — tap to centre the map on it Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays. Last stated a month ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: The press release should be written before the project starts, not after the product ships. — tap to centre the map on it The press release should be written before the project starts, not after the product ships. Last stated 3 months ago
7 Jun 2026
TF
Tony Fadell — holds since 2026-06-07 — tap for who they are
Same subject: An audience is not buying the subject you cover; it is buying your interest in the subject. — tap to centre the map on it An audience is not buying the subject you cover; it is buying your interest in the subject. Last stated 9 months ago
15 Dec 2025
ML
Michael Lewis — holds since 2025-12-15 — tap for who they are
Same subject: At three billion users you cannot launch without testing and cannot test without it becoming news, so the communications plan comes before the launch decision. — tap to centre the map on it At three billion users you cannot launch without testing and cannot test without it becoming news, so the… Last stated 2 months ago
9 Jul 2026
AM
Adam Mosseri — holds since 2026-07-09 — tap for who they are
Same subject: Distribution has to be part of the product and proven from the beginning; building and hoping people come is a hope strategy, not a belief strategy. — tap to centre the map on it Distribution has to be part of the product and proven from the beginning; building and hoping people come is a hope… Last stated 3 months ago
14 Jun 2026
MP
Mark Pincus — holds since 2026-06-14 — tap for who they are
Same subject: Enterprises buy from startups now because the risk of keeping the status quo has come to look larger than the risk of the startup. — tap to centre the map on it Enterprises buy from startups now because the risk of keeping the status quo has come to look larger than the… Last stated a month ago
31 Jul 2026
PC
Patrick Collison — holds since 2026-07-31 — tap for who they are
Same subject: A correction never travels as far as the scare it corrects: the press said a fifth of the project's skills were malicious, and the measured figure was 0.3 percent. — tap to centre the map on it A correction never travels as far as the scare it corrects: the press said a fifth of the project's skills were… Last stated 4 weeks ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to get you to buy, support, fight or donate. — tap to centre the map on it Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to… Last stated 11 months ago
30 Sept 2025
PD
Pavel Durov — holds since 2025-09-30 — tap for who they are
Same subject: Establishment journalists claim to speak truth to power but never investigate themselves or each other. — tap to centre the map on it Establishment journalists claim to speak truth to power but never investigate themselves or each other. Last stated 2 months ago
12 Jul 2026
BS
Balaji Srinivasan — holds since 2026-07-12 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of… Last stated a month ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has. — tap to centre the map on it A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however… Last stated a month ago
7 Aug 2026
MH
Max Hodak — holds since 2026-08-07 — tap for who they are
Same subject: A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it. — tap to centre the map on it A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will… Last stated 4 days ago
3 Sept 2026
PG
Paul Graham — holds since 2026-09-03 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated 6 days ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out. — tap to centre the map on it About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out. Last stated 2 months ago
18 Jul 2026
PL
Pieter Levels — holds since 2026-07-18 — tap for who they are
Same subject: AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. — tap to centre the map on it AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds… Last stated 3 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
At the centre
Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through.
Holds AC Albert ChengRead this korrent →
Every hyped business attracts negative sentiment nobody has an incentive to correct — and inference makes sense as a business long-term, whatever the training costs are.
Holds
The moment one cause looks far better than every other on thin information is exactly the moment it most needs sceptical investigation.
Holds HK Holden Karnofsky
Interviews reward presentation; only a hands-on case study shows how fast a candidate's thinking decays.
Holds TV Tom Verrilli
The press release should be written before the project starts, not after the product ships.
Holds TF Tony Fadell
An audience is not buying the subject you cover; it is buying your interest in the subject.
Holds ML Michael Lewis
At three billion users you cannot launch without testing and cannot test without it becoming news, so the communications plan comes before the launch decision.
Holds AM Adam Mosseri
Distribution has to be part of the product and proven from the beginning; building and hoping people come is a hope strategy, not a belief strategy.
Holds MP Mark Pincus
Enterprises buy from startups now because the risk of keeping the status quo has come to look larger than the risk of the startup.
Holds
A correction never travels as far as the scare it corrects: the press said a fifth of the project's skills were malicious, and the measured figure was 0.3 percent.
Holds
Ask who benefits from you reading a piece of news, and you conclude that perhaps 95 percent of it was published to get you to buy, support, fight or donate.
Holds
Establishment journalists claim to speak truth to power but never investigate themselves or each other.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A founder cannot delegate judgment: the chief executive has to make the decision that makes sense to them, however much momentum the alternative has.
Holds MH Max Hodak
A founder needs ambition rather than a sense of duty, because a startup is grueling enough that dutifulness will not carry anyone through it.
Holds
A company that grows enough eventually has no need for investors.
Holds
About 5% is the most common final ownership stake for the founder of a VC-funded startup that works out.
Holds
AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them.
Holds LT Lip-Bu Tan