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← Users spend most of their time on other sites, so they prefer yours to…
17 connected korrents · 14 moments from 22 Jul 2000 to 4 Oct 2026.
Everything filed under design
design
Everything filed under creativity
creativity
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under behavioural science
behavioural science
Everything filed under social media
social media
Everything filed under AI agents
AI agents
Everything filed under energy
energy
Everything filed under language learning
language learning
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Users spend most of their time on other sites, so they prefer yours to work the same way as the sites they already know.
Users spend most of their time on other sites, so they prefer yours to work the same way as the sites they already know.
Last stated 26 years ago
22 Jul 2000
JN
Jakob Nielsen — holds since 2000-07-22 — tap for who they are
Same subject: It matters that users understand a site, because muddling through tends to be inefficient and error-prone — tap to centre the map on it
It matters that users understand a site, because muddling through tends to be inefficient and error-prone
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: Web users don't weigh every option to choose the best one; they satisfice — tap to centre the map on it
Web users don't weigh every option to choose the best one; they satisfice
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: Most people now spend their time online inside a handful of platforms, seeing what the owners of those platforms steer them towards. — tap to centre the map on it
Most people now spend their time online inside a handful of platforms, seeing what the owners of those platforms steer them towards.
Last stated 2 years ago
1 May 2024
MW
Molly White — holds since 2024-05-01 — tap for who they are
Same subject: Users split into two camps on seeing an agent's work, and the split has not faded as trust builds, so an interface has to balance both. — tap to centre the map on it
Users split into two camps on seeing an agent's work, and the split has not faded as trust builds, so an interface has to balance both.
Last stated 8 months ago
17 Feb 2026
LW
Luke Wroblewski — holds since 2026-02-17 — tap for who they are
Same subject: For a daily-frequency product it is existing-user retention, not new-user retention, that compounds — and mature companies should put most of their energy there. — tap to centre the map on it
For a daily-frequency product it is existing-user retention, not new-user retention, that compounds — and mature companies should put most of their energy there.
Last stated a year ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: People persist with the method they enjoy rather than the one that is supposed to be best, and that is what decides the outcome. — tap to centre the map on it
People persist with the method they enjoy rather than the one that is supposed to be best, and that is what decides the outcome.
Last stated 6 years ago
9 Sept 2020
LL
Luca Lampariello — holds since 2020-09-09 — tap for who they are
Same subject: Generalizing a design to suit every kind of user makes it harder to make targeted experiences. — tap to centre the map on it
Generalizing a design to suit every kind of user makes it harder to make targeted experiences.
Last stated 5 months ago
5 May 2026
RC
Rafa Conde — holds since 2026-05-05 — tap for who they are
Same subject: Working at a company turns you into a power user, which is why pattern matching fails and even an experienced growth leader is wrong all the time. — tap to centre the map on it
Working at a company turns you into a power user, which is why pattern matching fails and even an experienced growth leader is wrong all the time.
Last stated a year ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it
A candidate negotiating an offer should make every ask fit one line of logic.
Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it
A company name can have different appeal to corporate buyers versus their customers.
Last stated 5 days ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Last stated 2 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it
A person who works from a recipe, even an innovative one, starts from something that already exists.
Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2000 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Users spend most of their time on other sites, so they prefer yours to work the same way as the sites they already know.
Last stated 22 Jul 2000 · 26 years ago
Holds Jakob Nielsen
Read this korrent →
Similar wording
It matters that users understand a site, because muddling through tends to be inefficient and error-prone
Last stated c. 2000–2014
Holds Steve Krug
Similar wording
Web users don't weigh every option to choose the best one; they satisfice
Last stated c. 2000–2014
Holds Steve Krug
Similar wording
Most people now spend their time online inside a handful of platforms, seeing what the owners of those platforms steer them towards.
Last stated 1 May 2024 · 2 years ago
Holds Molly White
Similar wording
Users split into two camps on seeing an agent's work, and the split has not faded as trust builds, so an interface has to balance both.
Last stated 17 Feb 2026 · 8 months ago
Holds Luke Wroblewski
Similar wording
For a daily-frequency product it is existing-user retention, not new-user retention, that compounds — and mature companies should put most of their energy there.
Last stated 5 Oct 2025 · a year ago
Holds Albert Cheng
Similar wording
People persist with the method they enjoy rather than the one that is supposed to be best, and that is what decides the outcome.
Last stated 9 Sept 2020 · 6 years ago
Holds Luca Lampariello
Similar wording
Generalizing a design to suit every kind of user makes it harder to make targeted experiences.
Last stated 5 May 2026 · 5 months ago
Holds Rafa Conde
Similar wording
Working at a company turns you into a power user, which is why pattern matching fails and even an experienced growth leader is wrong all the time.
Last stated 5 Oct 2025 · a year ago
Holds Albert Cheng
Same subject: simplicity
A business is more likely to fail from taking on too much complexity than from lacking resources.
Last stated 29 Sept 2018 · 8 years ago
Holds Tren Griffin
Same subject: simplicity
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Last stated 17 Feb 2024 · 3 years ago
Holds Adam Wiggins
Same subject: simplicity
A candidate negotiating an offer should make every ask fit one line of logic.
Last stated 9 Aug 2026 · 2 months ago
Holds Adam Ward
Same subject: taste
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Last stated 21 Apr 2026 · 6 months ago
Holds Brandon Jacoby
Same subject: taste
A company name can have different appeal to corporate buyers versus their customers.
Last stated 4 Oct 2026 · 5 days ago
Holds Paul Graham
Same subject: taste
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Last stated 6 Aug 2026 · 2 months ago
Holds George Saunders
Same subject: creativity
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds Isaac Asimov
Same subject: creativity
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Last stated 8 Jan 2013 · 14 years ago
Holds Daniel Dennett
Same subject: creativity
A person who works from a recipe, even an innovative one, starts from something that already exists.
Last stated 6 Nov 2015 · 11 years ago
Holds Tim Urban