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← The marketing metrics finance departments trust are the ones that sell…
16 connected korrents · 15 moments from 8 Jan 2013 to 4 Oct 2026.
Everything filed under creativity
creativity
Everything filed under simplicity
simplicity
Everything filed under taste
taste
Everything filed under design
design
Everything filed under product management
product management
Everything filed under benchmarks
benchmarks
Everything filed under startups
startups
Everything filed under innovation
innovation Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The marketing metrics finance departments trust are the ones that sell technology, not the ones that build customer value over time. The marketing metrics finance departments trust are the ones that sell technology, not the ones that build customer value over time. Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: A product's core value needs both a phrase and a metric: metrics alone mean little to people, and a phrase alone does not get acted on. — tap to centre the map on it A product's core value needs both a phrase and a metric: metrics alone mean little to people, and a phrase alone does not get acted on. Last stated a month ago
20 Sept 2026
PS
Peter Sellis — holds since 2026-09-20 — tap for who they are
Same subject: The metrics a product displays to users shape their values and behavior, regardless of the designer's intent. — tap to centre the map on it The metrics a product displays to users shape their values and behavior, regardless of the designer's intent. Last stated 2 months ago
19 Aug 2026
KR
Kenneth Reitz — holds since 2026-08-19 — tap for who they are
Same subject: Growth is not metrics hacking: the job is to connect users to the value of the product. — tap to centre the map on it Growth is not metrics hacking: the job is to connect users to the value of the product. Last stated a year ago
5 Oct 2025
AC
Albert Cheng — holds since 2025-10-05 — tap for who they are
Same subject: The model is table stakes; evaluation and metrics are the strategic moat, and they should be built before the technology. — tap to centre the map on it The model is table stakes; evaluation and metrics are the strategic moat, and they should be built before the technology. Last stated 3 months ago
3 Aug 2026
DD
Dmitri Dolgov — holds since 2026-08-03 — tap for who they are
Same subject: A company with ten customers has no data, and a growth team cannot function without data. — tap to centre the map on it A company with ten customers has no data, and a growth team cannot function without data. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it. — tap to centre the map on it Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it. Last stated 10 months ago
9 Dec 2025
RS
Rory Sutherland — holds since 2025-12-09 — tap for who they are
Same subject: Details that show care build trust and perceived value, and affinity for a product increases when it works a little better or differently than expected, in any kind of product. — tap to centre the map on it Details that show care build trust and perceived value, and affinity for a product increases when it works a little better or differently than expected, in any kind of product. Last stated 7 months ago
12 Mar 2026
JP
Josh Puckett — holds since 2026-03-12 — tap for who they are
Same subject: A business is more likely to fail from taking on too much complexity than from lacking resources. — tap to centre the map on it A business is more likely to fail from taking on too much complexity than from lacking resources. Last stated 8 years ago
29 Sept 2018
TG
Tren Griffin — holds since 2018-09-29 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A candidate negotiating an offer should make every ask fit one line of logic. — tap to centre the map on it A candidate negotiating an offer should make every ask fit one line of logic. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 3 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 3 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A person who works from a recipe, even an innovative one, starts from something that already exists. — tap to centre the map on it A person who works from a recipe, even an innovative one, starts from something that already exists. Last stated 11 years ago
6 Nov 2015
TU
Tim Urban — holds since 2015-11-06 — tap for who they are
At the centre
The marketing metrics finance departments trust are the ones that sell technology, not the ones that build customer value over time.
Holds Read this korrent →
A product's core value needs both a phrase and a metric: metrics alone mean little to people, and a phrase alone does not get acted on.
Holds
The metrics a product displays to users shape their values and behavior, regardless of the designer's intent.
Holds
Growth is not metrics hacking: the job is to connect users to the value of the product.
Holds
The model is table stakes; evaluation and metrics are the strategic moat, and they should be built before the technology.
Holds
A company with ten customers has no data, and a growth team cannot function without data.
Holds
Marketing returns are fat-tailed, so paying for marketing by the hour misprices work whose value comes from a small fraction of it.
Holds
Details that show care build trust and perceived value, and affinity for a product increases when it works a little better or differently than expected, in any kind of product.
Holds
A business is more likely to fail from taking on too much complexity than from lacking resources.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A candidate negotiating an offer should make every ask fit one line of logic.
Holds
A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it.
Holds
A company name can have different appeal to corporate buyers versus their customers.
Holds
A first draft should not be graded good or bad; it is only the material that taste then gets to act on.
Holds
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Holds
A person who works from a recipe, even an innovative one, starts from something that already exists.
Holds