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The marketing metrics finance departments trust are the ones that sell technology, not the ones that build customer value over time.
Drawn from what Rory Sutherland said
Mental modelIncentives
What Rory Sutherland actually said
- Rory Sutherland Rory Sutherland is vice chairman of Ogilvy UK
the marketing metrics the finance department has faith in and demands from marketing are not those metrics which are most conducive to building brand and customer value over time. They're the metrics which are most conducive to selling tech solutions to the companies.
Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us
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