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The marketing metrics finance departments trust are the ones that sell technology, not the ones that build customer value over time.

Drawn from what Rory Sutherland said

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  1. Rory Sutherland

    Rory Sutherland is vice chairman of Ogilvy UK

    the marketing metrics the finance department has faith in and demands from marketing are not those metrics which are most conducive to building brand and customer value over time. They're the metrics which are most conducive to selling tech solutions to the companies.

    Where this was said

    Watch from 0:43:45 plays here

    ↗Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherlandyoutube.com

    video · 2h 00m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 9th

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