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← Most people don't know what they want until they see it in context
17 connected korrents · 14 moments from 5 Nov 2022 to 4 Oct 2026.
Everything filed under creativity
creativity
Everything filed under product management
product management
Everything filed under taste
taste
Everything filed under behavioural science
behavioural science
Everything filed under design
design
Everything filed under LLMs
LLMs Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: Most people don't know what they want until they see it in context Most people don't know what they want until they see it in context
DA
Dan Ariely — holds since c. 2008 — tap for who they are
Same subject: People tend to say in surveys that they want more options than they actually use or want in practice — tap to centre the map on it People tend to say in surveys that they want more options than they actually use or want in practice Last stated 2 years ago
24 Aug 2024
DH
David Heinemeier Hansson — holds since 2024-08-24 — tap for who they are
Same subject: The better the context and understanding of the people making decisions, the better the products probably are. — tap to centre the map on it The better the context and understanding of the people making decisions, the better the products probably are. Last stated 2 months ago
10 Sept 2026
KS
Karri Saarinen — holds since 2026-09-10 — tap for who they are
Same subject: Most people do not know themselves very well — tap to centre the map on it Most people do not know themselves very well
YH
Yuval Noah Harari — holds since c. 2018–2019 — tap for who they are
Same subject: Many people are not actually sure what their goal is before they jump into a conversation. — tap to centre the map on it Many people are not actually sure what their goal is before they jump into a conversation. Last stated 12 months ago
12 Nov 2025
WK
Wes Kao — holds since 2025-11-12 — tap for who they are
Same subject: Many people never work out what they themselves like; they like what they are supposed to like and live up to other people's expectations. — tap to centre the map on it Many people never work out what they themselves like; they like what they are supposed to like and live up to other people's expectations. Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
Same subject: If colleagues seeing a feature for the first time are confused, users are likely confused too. — tap to centre the map on it If colleagues seeing a feature for the first time are confused, users are likely confused too. Last stated 2 months ago
10 Sept 2026
KS
Karri Saarinen — holds since 2026-09-10 — tap for who they are
Same subject: People cannot fully specify what they want from an AI system without first observing how it behaves. — tap to centre the map on it People cannot fully specify what they want from an AI system without first observing how it behaves. Last stated a month ago
18 Sept 2026
HH
Hamel Husain — holds since 2026-09-18 — tap for who they are
Same subject: People are drawn to complex answers, and complex answers tend to be incorrect. — tap to centre the map on it People are drawn to complex answers, and complex answers tend to be incorrect. Last stated 2 months ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. — tap to centre the map on it A big part of taste is delivering high levels of craft in an accessible way so that as many people as possible can experience it. Last stated 6 months ago
21 Apr 2026
BJ
Brandon Jacoby — holds since 2026-04-21 — tap for who they are
Same subject: A company name can have different appeal to corporate buyers versus their customers. — tap to centre the map on it A company name can have different appeal to corporate buyers versus their customers. Last stated 4 weeks ago
4 Oct 2026
PG
Paul Graham — holds since 2026-10-04 — tap for who they are
Same subject: A first draft should not be graded good or bad; it is only the material that taste then gets to act on. — tap to centre the map on it A first draft should not be graded good or bad; it is only the material that taste then gets to act on. Last stated 3 months ago
6 Aug 2026
GS
George Saunders — holds since 2026-08-06 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. — tap to centre the map on it A billboard buys only short, shallow awareness, so it does not work for education or for a startup before product-market fit. Last stated 5 months ago
9 Jun 2026
EK
Emily Kramer — holds since 2026-06-09 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it A company needs someone with a product vision to recover Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: A culture that is uncompromising but also kind and supportive is the most fertile ground for creativity. — tap to centre the map on it A culture that is uncompromising but also kind and supportive is the most fertile ground for creativity. Last stated 7 months ago
12 Apr 2026
ES
Evan Spiegel — holds since 2026-04-12 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A fountain of creativity alone cannot build anything big, and management alone does nothing new. — tap to centre the map on it A fountain of creativity alone cannot build anything big, and management alone does nothing new. Last stated 8 months ago
15 Mar 2026
MA
Marc Andreessen — holds since 2026-03-15 — tap for who they are