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← It is harder to build performance advertising products around audiences that are hard to measure.
17 connected korrents · 16 moments from 1 Jun 2022 to 21 Sept 2026.
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design Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: It is harder to build performance advertising products around audiences that are hard to measure. It is harder to build performance advertising products around audiences that are hard to measure. Last stated 2 weeks ago
20 Sept 2026
PS
Peter Sellis — holds since 2026-09-20 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 4 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. — tap to centre the map on it Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely. Last stated 2 years ago
23 Mar 2025
RV
Rahul Vohra — holds since 2025-03-23 — tap for who they are
Same subject: An audience wants a maker's judgment more than their research. — tap to centre the map on it An audience wants a maker's judgment more than their research. Last stated 2 weeks ago
19 Sept 2026
DS
David Sparks — holds since 2026-09-19 — tap for who they are
Same subject: Product/market fit ultimately matters more for a company's growth than its distribution strategy. — tap to centre the map on it Product/market fit ultimately matters more for a company's growth than its distribution strategy. Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. — tap to centre the map on it Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest. Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Distribution, not product-market fit, is the hard part of consumer technology, and almost nobody spends enough time on it. — tap to centre the map on it Distribution, not product-market fit, is the hard part of consumer technology, and almost nobody spends enough time on it. Last stated 5 months ago
26 Apr 2026
ES
Evan Spiegel — holds since 2026-04-26 — tap for who they are
Same subject: Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention. — tap to centre the map on it Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention. Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: Product-market fit can be lost as unpredictably and suddenly as it was gained, often through word of mouth. — tap to centre the map on it Product-market fit can be lost as unpredictably and suddenly as it was gained, often through word of mouth. Last stated 2 years ago
1 Oct 2024
TG
Tren Griffin — holds since 2024-10-01 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated a month ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. — tap to centre the map on it A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for. Last stated 4 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
Same subject: AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. — tap to centre the map on it AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. Last stated 3 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: "Move fast and break things" is the wrong mantra when you are dealing with atoms; the job is to move fast and ship safely. — tap to centre the map on it "Move fast and break things" is the wrong mantra when you are dealing with atoms; the job is to move fast and ship safely. Last stated 2 months ago
3 Aug 2026
DD
Dmitri Dolgov — holds since 2026-08-03 — tap for who they are
Same subject: AI companies promote themselves around 'taste' because their products are unappealing outside tech circles. — tap to centre the map on it AI companies promote themselves around 'taste' because their products are unappealing outside tech circles. Last stated 6 months ago
26 Mar 2026
KC
Kyle Chayka — holds since 2026-03-26 — tap for who they are
Same subject: An AI Agentic War has begun between Big Tech players. — tap to centre the map on it An AI Agentic War has begun between Big Tech players. Last stated 2 weeks ago
21 Sept 2026
MS
M.G. Siegler — holds since 2026-09-21 — tap for who they are
Same subject: A bubble can only be identified in retrospect, so arguing about whether one is happening now cannot be settled now. — tap to centre the map on it A bubble can only be identified in retrospect, so arguing about whether one is happening now cannot be settled now. Last stated 10 months ago
9 Dec 2025
HM
Howard Marks — holds since 2025-12-09 — tap for who they are
Same subject: A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate. — tap to centre the map on it A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate. Last stated 4 years ago
1 Jun 2022
OB
Olivier Blanchard — holds since 2022-06-01 — tap for who they are
Same subject: A government debt crisis is measurable and therefore visible well in advance; the diagnostic is mechanical rather than a matter of judgement. — tap to centre the map on it A government debt crisis is measurable and therefore visible well in advance; the diagnostic is mechanical rather than a matter of judgement. Last stated a month ago
21 Aug 2026
RD
Ray Dalio — holds since 2026-08-21 — tap for who they are
At the centre
It is harder to build performance advertising products around audiences that are hard to measure.
Holds Read this korrent →
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
Reaching product-market fit requires deliberately not acting on the feedback of many of your early users, at the same time as listening intensely.
Holds
An audience wants a maker's judgment more than their research.
Holds
Product/market fit ultimately matters more for a company's growth than its distribution strategy.
Holds
Product-market fit shows up as anger when you tell people they cannot have it yet, not as polite interest.
Holds
Distribution, not product-market fit, is the hard part of consumer technology, and almost nobody spends enough time on it.
Holds
Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention.
Holds
Product-market fit can be lost as unpredictably and suddenly as it was gained, often through word of mouth.
Holds
A company that grows enough eventually has no need for investors.
Holds
A founder should take half the valuation if it buys all of the control, because the right to be wrong in your own way is what founding was for.
Holds
AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them.
Holds
"Move fast and break things" is the wrong mantra when you are dealing with atoms; the job is to move fast and ship safely.
Holds
AI companies promote themselves around 'taste' because their products are unappealing outside tech circles.
Holds
An AI Agentic War has begun between Big Tech players.
Holds
A bubble can only be identified in retrospect, so arguing about whether one is happening now cannot be settled now.
Holds
A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate.
Holds
A government debt crisis is measurable and therefore visible well in advance; the diagnostic is mechanical rather than a matter of judgement.
Holds