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← Building software is not as hard as it used to be, but growing an audience is as hard as it always has been.
17 connected korrents · 17 moments from 8 Jan 2013 to 20 Sept 2026.
Everything filed under innovation
innovation
Everything filed under ambition
ambition
Everything filed under creativity
creativity
Everything filed under LLMs
LLMs
Everything filed under developer tools
developer tools
Everything filed under ideas vs execution
ideas vs execution
Everything filed under code generation
code generation
Everything filed under software performance
software performance
Everything filed under startups
startups
Everything filed under product management
product management
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Building software is not as hard as it used to be, but growing an audience is as hard as it always has been.
Building software is not as hard as it used to be, but growing an audience is as hard as it always has been.
Last stated 4 months ago
9 Jun 2026
RG
Ron Goldin — holds since 2026-06-09 — tap for who they are
Same subject: Giving people access to tools for building software does not make most of them software builders. — tap to centre the map on it
Giving people access to tools for building software does not make most of them software builders.
Last stated 7 months ago
20 Mar 2026
JF
Jason Fried — holds since 2026-03-20 — tap for who they are
Same subject: It is now faster to build three versions of something and try them out. — tap to centre the map on it
It is now faster to build three versions of something and try them out.
Last stated 4 weeks ago
10 Sept 2026
AV
Ami Vora — holds since 2026-09-10 — tap for who they are
Same subject: None of the classic business moats are based on how hard the software is to make. — tap to centre the map on it
None of the classic business moats are based on how hard the software is to make.
Last stated 4 weeks ago
6 Sept 2026
AA
Anish Acharya — holds since 2026-09-06 — tap for who they are
Same subject: Every time software has become easier to create, the world has created exponentially more of it, and this time will be no exception. — tap to centre the map on it
Every time software has become easier to create, the world has created exponentially more of it, and this time will be no exception.
Last stated 2 months ago
19 Aug 2026
AO
Addy Osmani — holds since 2026-08-19 — tap for who they are
Same subject: Software tends to get slower, more bloated, buggier and bigger as it evolves, unless it is designed from the outset to prevent that. — tap to centre the map on it
Software tends to get slower, more bloated, buggier and bigger as it evolves, unless it is designed from the outset to prevent that.
Last stated a month ago
25 Aug 2026
GR
Guillermo Rauch — holds since 2026-08-25 — tap for who they are
Same subject: Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention. — tap to centre the map on it
Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention.
Last stated 2 months ago
10 Aug 2026
PS
Peter Steinberger — holds since 2026-08-10 — tap for who they are
Same subject: It is harder to build performance advertising products around audiences that are hard to measure. — tap to centre the map on it
It is harder to build performance advertising products around audiences that are hard to measure.
Last stated 2 weeks ago
20 Sept 2026
PS
Peter Sellis — holds since 2026-09-20 — tap for who they are
Same subject: The lower a layer sits in the software stack, the harder it is for an individual developer to build in it. — tap to centre the map on it
The lower a layer sits in the software stack, the harder it is for an individual developer to build in it.
Last stated 3 years ago
14 Mar 2024
CH
Chip Huyen — holds since 2024-03-14 — tap for who they are
Same subject: A contest between five paid firms is not the way to get good creative work. — tap to centre the map on it
A contest between five paid firms is not the way to get good creative work.
Last stated 2 months ago
14 Aug 2026
SK
Susan Kare — holds since 2026-08-14 — tap for who they are
Same subject: A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them — tap to centre the map on it
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
IA
Isaac Asimov — holds since c. 1959 — tap for who they are
Same subject: A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness — tap to centre the map on it
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Last stated 14 years ago
8 Jan 2013
DD
Daniel Dennett — holds since 2013-01-08 — tap for who they are
Same subject: A badly written AI outbound email is evidence of a bad vendor, not of a limit of AI. — tap to centre the map on it
A badly written AI outbound email is evidence of a bad vendor, not of a limit of AI.
Last stated 9 months ago
1 Jan 2026
JL
Jason Lemkin — holds since 2026-01-01 — tap for who they are
Same subject: A bigger context window does not give you a smarter model; the intelligence of the model is what decides how much of that window it can actually attend to. — tap to centre the map on it
A bigger context window does not give you a smarter model; the intelligence of the model is what decides how much of that window it can actually attend to.
Last stated 3 months ago
15 Jul 2026
DH
Dex Horthy — holds since 2026-07-15 — tap for who they are
Same subject: A body of publications is easy for AI models to consume via pretraining corpora but cumbersome for most humans due to CAPTCHAs, accounts, and paywalls. — tap to centre the map on it
A body of publications is easy for AI models to consume via pretraining corpora but cumbersome for most humans due to CAPTCHAs, accounts, and paywalls.
Last stated 3 weeks ago
17 Sept 2026
PC
Patrick Collison — holds since 2026-09-17 — tap for who they are
Same subject: "If you're not growing, you're dying" is truer of the person than of the company. — tap to centre the map on it
"If you're not growing, you're dying" is truer of the person than of the company.
Last stated 8 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A common-sense utopia is much closer to the present day than it is to the best futures actually available to us. — tap to centre the map on it
A common-sense utopia is much closer to the present day than it is to the best futures actually available to us.
Last stated a year ago
3 Aug 2025
WM
William MacAskill — holds since 2025-08-03 — tap for who they are
Same subject: A company can run at a fast pace sustainably without constant overwork or undue stress — tap to centre the map on it
A company can run at a fast pace sustainably without constant overwork or undue stress
Last stated 4 years ago
4 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-04 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2013 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Building software is not as hard as it used to be, but growing an audience is as hard as it always has been.
Last stated 9 Jun 2026 · 4 months ago
Holds Ron Goldin
Read this korrent →
Similar wording
Giving people access to tools for building software does not make most of them software builders.
Last stated 20 Mar 2026 · 7 months ago
Holds Jason Fried
Similar wording
It is now faster to build three versions of something and try them out.
Last stated 10 Sept 2026 · 4 weeks ago
Holds Ami Vora
Similar wording
None of the classic business moats are based on how hard the software is to make.
Last stated 6 Sept 2026 · 4 weeks ago
Holds Anish Acharya
Similar wording
Every time software has become easier to create, the world has created exponentially more of it, and this time will be no exception.
Last stated 19 Aug 2026 · 2 months ago
Holds Addy Osmani
Similar wording
Software tends to get slower, more bloated, buggier and bigger as it evolves, unless it is designed from the outset to prevent that.
Last stated 25 Aug 2026 · a month ago
Holds Guillermo Rauch
Similar wording
Now that anyone can build fast, the hardest problem in starting something is not the tech, the software or the people, but getting attention.
Last stated 10 Aug 2026 · 2 months ago
Holds Peter Steinberger
Similar wording
It is harder to build performance advertising products around audiences that are hard to measure.
Last stated 20 Sept 2026 · 2 weeks ago
Holds Peter Sellis
Similar wording
The lower a layer sits in the software stack, the harder it is for an individual developer to build in it.
Last stated 14 Mar 2024 · 3 years ago
Holds Chip Huyen
Same subject: creativity
A contest between five paid firms is not the way to get good creative work.
Last stated 14 Aug 2026 · 2 months ago
Holds Susan Kare
Same subject: creativity
A feeling of responsibility is probably the greatest inhibitor of creativity; great ideas came from people not paid to have them
Last stated c. 1959
Holds Isaac Asimov
Same subject: creativity
A free-wheeling, anarchic neural organization may be the secret of human creativity, at the price of susceptibility to mental illness
Last stated 8 Jan 2013 · 14 years ago
Holds Daniel Dennett
Same subject: LLMs
A badly written AI outbound email is evidence of a bad vendor, not of a limit of AI.
Last stated 1 Jan 2026 · 9 months ago
Holds Jason Lemkin
Same subject: LLMs
A bigger context window does not give you a smarter model; the intelligence of the model is what decides how much of that window it can actually attend to.
Last stated 15 Jul 2026 · 3 months ago
Holds Dex Horthy
Same subject: LLMs
A body of publications is easy for AI models to consume via pretraining corpora but cumbersome for most humans due to CAPTCHAs, accounts, and paywalls.
Last stated 17 Sept 2026 · 3 weeks ago
Holds Patrick Collison
Same subject: ambition
"If you're not growing, you're dying" is truer of the person than of the company.
Last stated 25 Jan 2026 · 8 months ago
Holds Jason Cohen
Same subject: ambition
A common-sense utopia is much closer to the present day than it is to the best futures actually available to us.
Last stated 3 Aug 2025 · a year ago
Holds William MacAskill
Same subject: ambition
A company can run at a fast pace sustainably without constant overwork or undue stress
Last stated 4 Nov 2022 · 4 years ago
Holds David Heinemeier Hansson