Tap a claim on the ring to put it at the centre.
← Early on, test willingness to transact rather than willingness to pay.
17 connected korrents · 15 moments from 18 Aug 2011 to 25 Oct 2026.
Everything filed under behavioural science
behavioural science
Everything filed under software quality
software quality
Everything filed under stock market
stock market
Everything filed under SaaS
SaaS
Everything filed under patience
patience
Everything filed under ideas vs execution
ideas vs execution
Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject
Read this korrent: Early on, test willingness to transact rather than willingness to pay.
Early on, test willingness to transact rather than willingness to pay.
Last stated 2 weeks ago
25 Oct 2026
RS
Rob Snyder — holds since 2026-10-25 — tap for who they are
Same subject: The more an argument asks you to do, the more evidence you should require before doing it. — tap to centre the map on it
The more an argument asks you to do, the more evidence you should require before doing it.
Last stated 15 years ago
18 Aug 2011
HK
Holden Karnofsky — holds since 2011-08-18 — tap for who they are
Same subject: Testing one user early in a project is better than testing 50 near the end — tap to centre the map on it
Testing one user early in a project is better than testing 50 near the end
SK
Steve Krug — holds since c. 2000–2014 — tap for who they are
Same subject: Money decisions are fundamentally about emotion rather than numbers. — tap to centre the map on it
Money decisions are fundamentally about emotion rather than numbers.
Last stated 4 months ago
14 Jul 2026
JZ
Jason Zweig — holds since 2026-07-14 — tap for who they are
Same subject: The public markets may cause the late-stage private markets to begin valuing companies based on margins. — tap to centre the map on it
The public markets may cause the late-stage private markets to begin valuing companies based on margins.
Last stated 7 years ago
29 Sept 2019
FW
Fred Wilson — holds since 2019-09-29 — tap for who they are
Same subject: Selling a saving caps what you can charge; selling more of what the buyer already values raises that cap by an order of magnitude. — tap to centre the map on it
Selling a saving caps what you can charge; selling more of what the buyer already values raises that cap by an order of magnitude.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Be wary of moving first: acting early is often riskier than acting late — tap to centre the map on it
Be wary of moving first: acting early is often riskier than acting late
AG
Adam Grant — holds since c. 2016 — tap for who they are
Same subject: Even as AI collapses build time, testing an idea is still cheaper and faster than building it. — tap to centre the map on it
Even as AI collapses build time, testing an idea is still cheaper and faster than building it.
Last stated 4 months ago
4 Jul 2026
CW
Christina Wodtke — holds since 2026-07-04 — tap for who they are
Same subject: How much to test is an economic calculation a team should actually run, not a matter of principle. — tap to centre the map on it
How much to test is an economic calculation a team should actually run, not a matter of principle.
Last stated 12 years ago
18 Nov 2014
DL
Dan Luu — holds since 2014-11-18 — tap for who they are
Same subject: A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints. — tap to centre the map on it
A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints.
Last stated 2 months ago
17 Sept 2026
VR
Venkatesh Rao — holds since 2026-09-17 — tap for who they are
Same subject: A belief that cannot be acted on, or whose actions carry no personal stakes, is more likely to be held for social reasons than because it is true. — tap to centre the map on it
A belief that cannot be acted on, or whose actions carry no personal stakes, is more likely to be held for social reasons than because it is true.
Last stated 10 years ago
2 Nov 2016
KS
Kevin Simler — holds since 2016-11-02 — tap for who they are
Same subject: A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally. — tap to centre the map on it
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.
Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. — tap to centre the map on it
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Last stated 3 months ago
19 Aug 2026
KR
Kenneth Reitz — holds since 2026-08-19 — tap for who they are
Same subject: A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience. — tap to centre the map on it
A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience.
Last stated 10 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: A society cannot remove the desire for status, only change what earns it. — tap to centre the map on it
A society cannot remove the desire for status, only change what earns it.
Last stated 2 months ago
6 Sept 2026
RH
Rob Henderson — holds since 2026-09-06 — tap for who they are
Same subject: Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds. — tap to centre the map on it
Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds.
Last stated 5 months ago
9 Jun 2026
AG
Adam Grant — holds since 2026-06-09 — tap for who they are
Same subject: Imaginary social trends can spuriously shape people's real beliefs and behaviors. — tap to centre the map on it
Imaginary social trends can spuriously shape people's real beliefs and behaviors.
Last stated 5 years ago
7 Mar 2022
AM
Adam Mastroianni — holds since 2022-03-07 — tap for who they are
Same subject: Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades — tap to centre the map on it
Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades
Last stated 10 months ago
15 Jan 2026
MB
Miles Brundage — holds since 2026-01-15 — tap for who they are
same subject or similar wording a cloud: claims about one subject, named for it bar: when it was last stated, on a scale from 2011 to today (stretched back to the oldest claim here) — full is today a face: someone who holds the claim — tap it for who they are
At the centre
Early on, test willingness to transact rather than willingness to pay.
Last stated 25 Oct 2026 · 2 weeks ago
Holds Rob Snyder
Read this korrent →
Similar wording
The more an argument asks you to do, the more evidence you should require before doing it.
Last stated 18 Aug 2011 · 15 years ago
Holds Holden Karnofsky
Similar wording
Testing one user early in a project is better than testing 50 near the end
Last stated c. 2000–2014
Holds Steve Krug
Similar wording
Money decisions are fundamentally about emotion rather than numbers.
Last stated 14 Jul 2026 · 4 months ago
Holds Jason Zweig
Similar wording
The public markets may cause the late-stage private markets to begin valuing companies based on margins.
Last stated 29 Sept 2019 · 7 years ago
Holds Fred Wilson
Similar wording
Selling a saving caps what you can charge; selling more of what the buyer already values raises that cap by an order of magnitude.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Similar wording
Be wary of moving first: acting early is often riskier than acting late
Last stated c. 2016
Holds Adam Grant
Similar wording
Even as AI collapses build time, testing an idea is still cheaper and faster than building it.
Last stated 4 Jul 2026 · 4 months ago
Holds Christina Wodtke
Similar wording
How much to test is an economic calculation a team should actually run, not a matter of principle.
Last stated 18 Nov 2014 · 12 years ago
Holds Dan Luu
Same subject: behavioural science
A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints.
Last stated 17 Sept 2026 · 2 months ago
Holds Venkatesh Rao
Same subject: behavioural science
A belief that cannot be acted on, or whose actions carry no personal stakes, is more likely to be held for social reasons than because it is true.
Last stated 2 Nov 2016 · 10 years ago
Holds Kevin Simler
Same subject: behavioural science
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.
Last stated 25 Jan 2026 · 9 months ago
Holds Jason Cohen
Same subject: motivation
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Last stated 19 Aug 2026 · 3 months ago
Holds Kenneth Reitz
Same subject: motivation
A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience.
Last stated 1 Jan 2026 · 10 months ago
Holds James Clear
Same subject: motivation
A society cannot remove the desire for status, only change what earns it.
Last stated 6 Sept 2026 · 2 months ago
Holds Rob Henderson
Same subject: attitude change
Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds.
Last stated 9 Jun 2026 · 5 months ago
Holds Adam Grant
Same subject: attitude change
Imaginary social trends can spuriously shape people's real beliefs and behaviors.
Last stated 7 Mar 2022 · 5 years ago
Holds Adam Mastroianni
Same subject: attitude change
Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades
Last stated 15 Jan 2026 · 10 months ago
Holds Miles Brundage