A company that grows on virality rather than retention is a sinking speedboat, trying to drive faster than it takes on water.

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• A company that looks to its users as though it has stopped shipping is usually widening its market, and grinding through that is worth it. RVRahul Vohra23 Mar 2025similar wording
• Building a new product on top of whatever is growing fastest is a mistake: momentum is not the same thing as a strong foundation. AMAdam Mosseri9 Jul 2026similar wording
• What creates real virality is not viral mechanics but word of mouth, and word of mouth is a thing you can only get by building a brand. RVRahul Vohra23 Mar 2025similar wording
• "If you're not growing, you're dying" is truer of the person than of the company. JCJason Cohen25 Jan 2026similar wording
• The fastest-growing companies are not using data well, because they reached enormous scale before they had time to build any of the instrumentation. JZJulie Zhuo21 Sept 2025similar wording

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