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Adam Mosseri

@adam-mosseri · 20 positions · 0 changes of mind

Head of Instagram since 2018, previously head of Facebook's News Feed.

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  1. But they just by virtue of having less people to coordinate they can often move faster and make um better decisions a little bit less design by committee.
    spoken · machine transcript hear it at 0:04:10 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 1st of 20 in this recording

    design

  2. you've got these other generalists doing design, you've got engineers doing design, product staff doing design, but I'm actually pretty long on design or designers because they tend to have taste and I think that is something that is much more difficult to imagine being automated away.
    spoken · machine transcript hear it at 0:08:31 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 2nd of 20 in this recording

    designtaste

  3. Because if you're those three things, if you got fire in your belly, you learn quickly, and you're self-aware, you can kind of get good at anything eventually.
    spoken · machine transcript hear it at 0:14:42 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 3rd of 20 in this recording

  4. So you know who who succeeds is a function of whose strengths are aligned with the tools needs and the business's needs.
    spoken · machine transcript hear it at 0:17:40 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 4th of 20 in this recording

  5. I think that you can imagine at least in an year or two coming that the the burn rate of a strong engineer might be the same as their salary or their cost of employment.
    spoken · machine transcript hear it at 0:22:30 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 5th of 20 in this recording

  6. I believe that if you are too prescriptive as a leader with a team you end up stifling good ideas but if you're too open-ended sometimes teams just waste time um going in the wrong direction.
    spoken · machine transcript hear it at 0:24:50 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 6th of 20 in this recording

  7. It has to be controversial that you have to be a reasonable person should be able to disagree with it because otherwise you're probably just trying to compete on raw execution
    spoken · machine transcript hear it at 0:25:32 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 7th of 20 in this recording

  8. I think if you ask an AI just for a strategy lazily, you're not going to get something great. You're going to get something pretty predictable that probably the competition would expect you to do.
    spoken · machine transcript hear it at 0:26:57 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 8th of 20 in this recording

  9. I don't really care if I'm hiring a strong lead for an area if the strategy comes from them or comes from somebody else. I just care that there is a amazing strategy and everyone has bought into it
    spoken · machine transcript hear it at 0:31:23 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 9th of 20 in this recording

    hiring

  10. A leadership team with strong trust and rapport can work through most anything. A leadership team without trust or rapport, like anything can become an issue.
    spoken · machine transcript hear it at 0:33:25 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 10th of 20 in this recording

  11. It knows I like surfing and it's like it doesn't. It just has this big ass number that happens to correlate with surfing.
    spoken · machine transcript hear it at 0:35:21 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 11th of 20 in this recording

  12. So if you do a pure chronological feed, the incentive for everybody is to just post as much as possible uh because it will always be at the top of everyone who follows you's feed as soon as you post.
    spoken · machine transcript hear it at 0:38:53 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 12th of 20 in this recording

  13. the individual who made that choice might be happy at the moment, but when you just get pummeled with stuff you're less interested in over the course of months, we ask, we run surveys at massive scales, we just see people start to become less and less satisfied with Instagram.
    spoken · machine transcript hear it at 0:40:42 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 13th of 20 in this recording

  14. power shifting from institutions to individuals across industries, the easiest example is sports where players are more relevant than teams now.
    spoken · machine transcript hear it at 0:41:44 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 14th of 20 in this recording

  15. but I think people are going to really seek out other points of view because Instagram was never just about the content. It was always about to a certain degree the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less.
    spoken · machine transcript hear it at 0:43:07 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 15th of 20 in this recording

  16. But I don't think we should judge content based on the tool that made it. Um I think we should judge it based on the content, the point of view, the person behind the content.
    spoken · machine transcript hear it at 0:44:18 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 16th of 20 in this recording

  17. That's hard by the way because we can detect that right now, but as these models get better, we might lose the ability to detect that.
    spoken · machine transcript hear it at 0:46:41 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 17th of 20 in this recording

  18. you can't you can't you can't launch something to three billion people and not test it first, but you can't test something at our scale and not expect people to cover it
    spoken · machine transcript hear it at 0:59:26 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 18th of 20 in this recording

  19. we were trying to build reels into stories because we were trying to build in the thing that was growing the fastest. But it was not a strong foundation.
    spoken · machine transcript hear it at 1:01:44 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 19th of 20 in this recording

  20. But I also am worried about kids not learning how to leverage AI and then being sort of at a disadvantage.
    spoken · machine transcript hear it at 1:05:03 · all korrents from this recording

    The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 20th of 20 in this recording