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What Adam Mosseri thinks about social media

@adam-mosseri · 20 positions · 0 changes of mind

Head of Instagram since 2018, previously head of Facebook's News Feed.

Adam Mosseri did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

5 dated positions, 2026, in their own words. Our reading of what Adam Mosseri has said — not written or endorsed by them.

  1. Our readingThe recommendation algorithm has no idea that you like surfing; it has a number that happens to correlate with surfing.

    Their wordsIt knows I like surfing and it's like it doesn't. It just has this big ass number that happens to correlate with surfing.

    ↗The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 11th of 20 in this recording

    Interesting

  3. Our readingA purely chronological feed rewards whoever posts most, so publishers drown out the friends it was supposed to show you.

    Their wordsSo if you do a pure chronological feed, the incentive for everybody is to just post as much as possible uh because it will always be at the top of everyone who follows you's feed as soon as you post.

    ↗The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 12th of 20 in this recording

    Interesting

  5. Our readingPeople who choose a chronological feed are happy in the moment and measurably less satisfied months later.

    Their wordsthe individual who made that choice might be happy at the moment, but when you just get pummeled with stuff you're less interested in over the course of months, we ask, we run surveys at massive scales, we just see people start to become less and less satisfied with Instagram.

    ↗The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 13th of 20 in this recording

    Interesting

  7. Our readingAn abundance of synthetic content will make people seek out the person behind the content more, not less.

    Their wordsbut I think people are going to really seek out other points of view because Instagram was never just about the content. It was always about to a certain degree the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less.

    ↗The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 15th of 20 in this recording

    Interesting

  9. Our readingPlatforms will lose the ability to detect AI-generated content as the models improve, and should say how confident they are rather than pretend.

    Their wordsThat's hard by the way because we can detect that right now, but as these models get better, we might lose the ability to detect that.

    ↗The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)youtube.com 17th of 20 in this recording

    Interesting