The rise of taste, human authenticity and judgment in an AI world | Adam Mosseri (Head of IG)

Adam Mosseri · 1h 08m · youtube.com ↗

20 korrents from this recording

Adam Mosseri did not write this page.

Every claim below is a statement made in this recording, quoted word for word and linked to the second it was said, so you can hear it rather than take our word for it. The wording comes from the transcript published alongside the recording; the sentence above each quote is our reading of the claim, not their wording.

0:04:10 · watch on youtube.com↗

Our reading
Small product teams beat large ones for a reason that has nothing to do with AI: fewer people to coordinate means less design by committee.

Their wordsBut they just by virtue of having less people to coordinate they can often move faster and make um better decisions a little bit less design by committee.

Interesting
4 min later
0:08:31 · watch on youtube.com↗

Our reading
Designers will do well out of AI rather than badly, because taste is the hardest part of their job to imagine being automated away.

Their wordsyou've got these other generalists doing design, you've got engineers doing design, product staff doing design, but I'm actually pretty long on design or designers because they tend to have taste and I think that is something that is much more difficult to imagine being automated away.

Interesting
6 min later
0:14:42 · watch on youtube.com↗

Our reading
Grit, fast learning and self-awareness are enough to get good at anything eventually, and whenever somebody is not working out, one of the three is missing.

Their wordsBecause if you're those three things, if you got fire in your belly, you learn quickly, and you're self-aware, you can kind of get good at anything eventually.

Interesting
3 min later
0:17:40 · watch on youtube.com↗

Our reading
AI resets who succeeds at work: success goes to whoever's strengths happen to match what the new tools and the business need, not to who was good before.

Their wordsSo you know who who succeeds is a function of whose strengths are aligned with the tools needs and the business's needs.

Interesting
5 min later
0:22:30 · watch on youtube.com↗

Our reading
Within a year or two a strong engineer's token spend will rival their salary, and companies will have to cap it like any other resource.

Their wordsI think that you can imagine at least in an year or two coming that the the burn rate of a strong engineer might be the same as their salary or their cost of employment.

Interesting
2 min later
0:24:50 · watch on youtube.com↗

Our reading
Directing an AI will turn out to be like leading a team: too prescriptive stifles good ideas, too open-ended wastes time going the wrong way.

Their wordsI believe that if you are too prescriptive as a leader with a team you end up stifling good ideas but if you're too open-ended sometimes teams just waste time um going in the wrong direction.

Interesting
1 min later
0:25:32 · watch on youtube.com↗

Our reading
A strategy no reasonable person could disagree with is not a strategy; it means you are competing on raw execution.

Their wordsIt has to be controversial that you have to be a reasonable person should be able to disagree with it because otherwise you're probably just trying to compete on raw execution

Interesting
1 min later
0:26:57 · watch on youtube.com↗

Our reading
Ask an AI lazily for a strategy and you get the predictable move your competitors already expect from you.

Their wordsI think if you ask an AI just for a strategy lazily, you're not going to get something great. You're going to get something pretty predictable that probably the competition would expect you to do.

Interesting
4 min later
0:31:23 · watch on youtube.com↗

Our reading
The best product leaders are curators rather than visionaries: whose idea the strategy was does not matter, only that it is great and everyone has bought into it.

Their wordsI don't really care if I'm hiring a strong lead for an area if the strategy comes from them or comes from somebody else. I just care that there is a amazing strategy and everyone has bought into it

Interesting
2 min later
0:33:25 · watch on youtube.com↗

Our reading
Whether a leadership team has trust and rapport matters more than how strong each of its members is alone.

Their wordsA leadership team with strong trust and rapport can work through most anything. A leadership team without trust or rapport, like anything can become an issue.

Interesting
2 min later
0:35:21 · watch on youtube.com↗

Our reading
The recommendation algorithm has no idea that you like surfing; it has a number that happens to correlate with surfing.

Their wordsIt knows I like surfing and it's like it doesn't. It just has this big ass number that happens to correlate with surfing.

Interesting
4 min later
0:38:53 · watch on youtube.com↗

Our reading
A purely chronological feed rewards whoever posts most, so publishers drown out the friends it was supposed to show you.

Their wordsSo if you do a pure chronological feed, the incentive for everybody is to just post as much as possible uh because it will always be at the top of everyone who follows you's feed as soon as you post.

Interesting
2 min later
0:40:42 · watch on youtube.com↗

Our reading
People who choose a chronological feed are happy in the moment and measurably less satisfied months later.

Their wordsthe individual who made that choice might be happy at the moment, but when you just get pummeled with stuff you're less interested in over the course of months, we ask, we run surveys at massive scales, we just see people start to become less and less satisfied with Instagram.

Interesting
1 min later
0:41:44 · watch on youtube.com↗

Our reading
Power is shifting from institutions to individuals across every industry: players are now more relevant than the teams they play for.

Their wordspower shifting from institutions to individuals across industries, the easiest example is sports where players are more relevant than teams now.

Interesting
1 min later
0:43:07 · watch on youtube.com↗

Our reading
An abundance of synthetic content will make people seek out the person behind the content more, not less.

Their wordsbut I think people are going to really seek out other points of view because Instagram was never just about the content. It was always about to a certain degree the person behind the content, the point of view, the reason they're sharing it, their perspective. And I think that's going to become more important, not less.

Interesting
1 min later
0:44:18 · watch on youtube.com↗

Our reading
AI content should be labelled rather than filtered: content should be judged by its point of view, never by the tool that made it.

Their wordsBut I don't think we should judge content based on the tool that made it. Um I think we should judge it based on the content, the point of view, the person behind the content.

Interesting
2 min later
0:46:41 · watch on youtube.com↗

Our reading
Platforms will lose the ability to detect AI-generated content as the models improve, and should say how confident they are rather than pretend.

Their wordsThat's hard by the way because we can detect that right now, but as these models get better, we might lose the ability to detect that.

Interesting
13 min later
0:59:26 · watch on youtube.com↗

Our reading
At three billion users you cannot launch without testing and cannot test without it becoming news, so the communications plan comes before the launch decision.

Their wordsyou can't you can't you can't launch something to three billion people and not test it first, but you can't test something at our scale and not expect people to cover it

Interesting
2 min later
1:01:44 · watch on youtube.com↗

Our reading
Building a new product on top of whatever is growing fastest is a mistake: momentum is not the same thing as a strong foundation.

Their wordswe were trying to build reels into stories because we were trying to build in the thing that was growing the fastest. But it was not a strong foundation.

Interesting
3 min later
1:05:03 · watch on youtube.com↗

Our reading
Keeping children away from AI puts them at a disadvantage, so the risk of them never learning to use it counts as much as the risk of them using it.

Their wordsBut I also am worried about kids not learning how to leverage AI and then being sort of at a disadvantage.

Interesting