At three billion users you cannot launch without testing and cannot test without it becoming news, so the communications plan comes before the launch decision.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• Facebook could ship safely without much unit testing because it had many independent layers of feedback, each one catching what the earlier layers missed. KBKent Beck1 Jul 2026similar wording
• The press release should be written before the project starts, not after the product ships. TFTony Fadell7 Jun 2026similar wording
• Doing PR before you have evidence customers want the thing is risky, because the publicity creates a sunk cost that makes the team see a failing product through. ACAlbert Cheng5 Oct 2025similar wording
• You have to be user number one: if you are not excited by the thing you are building, it will probably not be any good. PSPeter Steinberger10 Aug 2026similar wording
• You cannot get real feedback on a new consumer product before shipping the whole thing; feedback starts when somebody spends their own money on it. TFTony Fadell7 Jun 2026similar wording

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