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Seth Godin

What Seth Godin thinks about design

@seth-godin · 20 positions · On ppll ↗

Marketing author and daily blogger; founder of the altMBA and the Akimbo workshops, and author of books including Purple Cow and This Is Marketing.

Seth Godin did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Seth Godin on design. See everyone on design

3 dated positions, 2024, in their own words. Our reading of what Seth Godin has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

  1. Our readingNaming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.

    Their wordsthe way to be on the hook is to say, "This is only for people who are like this." Because if those people hate it, then you were wrong. Whereas if you say, "This is for everyone," you're allowed to hide behind, "Well, everyone hasn't found it yet."

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com 4th of 16 in this recording

  3. Our readingCreativity is a choice: extending empathy to the person being served and announcing something into the future that might not work.

    creativityempathy

    Their wordsIt means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice.

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com 11th of 16 in this recording

  5. Our readingQuality means meeting spec and nothing else, so a product riddled with defects that fall within spec is a high-quality product.

    Their wordsQuality is not luxury. Quality is not expensive. Quality is not that you love it. Quality is just one thing. It meets spec. So, if I look under an electron microscope at any part of a Lexus, which is by any measure the highest quality car there is, uh under an electron microscope, it's filled with defects. But they're not defects that matter because they're defects that are within spec.

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com 13th of 16 in this recording